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How AliExpress Reached 100 Million Users and Supported Alibaba Group’s Globalized E-Commerce Strategy

By: Ashley Dull, 10/19/2018

In a Nutshell: With 100 million users worldwide, AliExpress supports the globalization strategy of Alibaba Group, which is developing the infrastructure to make global e-commerce a reality. Alibaba Group is not only to bringing China to the world, but it is also bringing the world to China with the goal of serving 2 billion consumers and while supporting 10 million entrepreneurs. And AliExpress has plans to grow with Alibaba Group into the next century by providing a platform for... read more »

Verint Earns Our Editor’s Choice Award™ for Customer Engagement Optimization

By: Ashley Dull, 10/19/2018

In a Nutshell: Retailers today strive to provide quality customer service and act quickly on feedback that is gathered across a variety of digital channels. What makes that more challenging is the rising expectation of consumers to give feedback on their own terms. Verint is a company that helps retailers gather actionable data on consumers while avoiding interrupting their journey. With a focus on connecting a variety of data points, Verint's tools are built to unearth insights from... read more »

Your Next Hire is on Indeed: Leverage the World’s Largest Jobs Site for Your Company’s Staffing Needs

By: Matt Walker, 10/18/2018

In a Nutshell: When it's time for thriving companies to scale up, they are turning to Indeed, the world's largest employment search engine. Research shows that Indeed, which receives more than 200 million unique visits per month, is responsible for five times the number of external hires than any of the other leading jobs sites. Sponsoring jobs on Indeed for as little as $5 per day is a cost-effective way of ensuring your job listings stand out on the site. Another feature for... read more »

Trend Micro’s Smart Protection Suite — How Machine Learning & Human Expertise Safeguard Businesses with a Layered Approach

By: Adam West, 10/18/2018

In a Nutshell: Machine learning serves as a heavy lifter in security software protecting businesses' data from cyber criminals' exfiltration efforts. Since the first deluge of spam created the demand for email security, Trend Micro has been researching and implementing strategies for combining computer intelligence with the wisdom of human experience. Its XGen™ Smart Protection Suite focuses on endpoint, email, and web security, all of which are regularly exploited by criminals. By... read more »

Toastmasters: Where Business Professionals Become Confident Leaders Through a Network of Supportive Clubs and Resources

By: Ashley Dull, 10/18/2018

In a Nutshell: In the early days of launching a business, entrepreneurs don’t always see the value of taking time for personal and professional development. But, as a business grows, skills like public speaking, communication, and leadership become increasingly vital to growth. Toastmasters International, a non-profit organization launched in the early 1900s, fulfills the purpose of educating young professionals and giving them opportunities to practice these skills in a supportive... read more »

UC Davis Graduate School of Management Connects Students and Companies to Solve Real-World Business Problems

By: Adam West, 10/18/2018

In a Nutshell: Modern businesses need new hires to arrive on the job ready to contribute. With that in mind, the UC Davis Graduate School of Management gives MBA students the opportunity to develop the hands-on experience they need to hit the ground running. The school’s Integrated Management Project immerses student teams in a 10-week strategic program, tackling a partner company’s "real-world" business challenge. As part of the school's IMPACT curriculum, the required capstone... read more »

Yelp Empowers Local Retailers to Capitalize on Community Feedback with Tools that Boost Engagement and Revenue

By: Ashley Dull, 10/18/2018

In a Nutshell: As consumers gain more control of the retail journey, they frequently turn to their peers for advice on everything from clothing to food. Yelp has capitalized on that consumer desire by allowing users to research and review local businesses — and the company has exploded in popularity since its founding in 2004. It has also become a destination for businesses to attract and convert customers through a mix of marketing and customer engagement tools. Once a business... read more »

Bowflex: A Fitness Empire Built on New Tech, Connected Consumers, and a Refined Sales Strategy

By: Ashley Dull, 10/18/2018

In a Nutshell: Since 1986, Bowflex has offered an array of home-fitness solutions to inspire people to live healthier lives. The brand has never lost focus of its core passion -- understanding the challenges of sustaining a fitness routine and making that journey convenient and rewarding for a broad range of consumers. What's different about the Bowflex of today is that it has successfully leveraged modern technology — including social and mobile — to connect with customers and... read more »

Open Source Contributions Allow PrestaShop to Offer Localized E-Commerce Solutions for Emerging Markets Across the Globe

By: Adam West, 10/17/2018

In a Nutshell: PrestaShop has popularized open source e-commerce in Europe — a continent with multiple languages, currencies, and government regulations unique to each country. Cross-border commerce requires localized solutions, and PrestaShop’s open source platform allows developers to create plug-ins to serve smaller markets. The company has plans to continue its growth through a popular ambassador program and a fund that enables developers to create software in emerging... read more »

With 2.8M Direct Monthly Visits, DealsPlus Offers Retailers a Channel to Win New Customers

By: Matt Walker, 10/17/2018

In a Nutshell: Retailers are attracted to DealsPlus because they can tap into the site's loyal community of shoppers who know DealsPlus is the place to go for great deals. More than 7 million users visit DealsPlus each month, with 40% of that being direct traffic to the site. These consumers may not be looking for a particular retailer or type of deal, but they're sure to be introduced to it if it's on DealsPlus. The massive direct traffic on DealsPlus means partnered retailers are... read more »

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