The Ultimate Guide to Credit Cards
Saturday, June 15, 2024

How to Opt Out of Prescreened Credit Card Offers

Opting Out Of Prescreened Credit Offers
John Ulzheimer

Written by: John Ulzheimer

John Ulzheimer
John Ulzheimer

John Ulzheimer is an expert on credit reporting, credit scoring, and identity theft. The author of four books on the subject, Ulzheimer has been featured thousands of times in media outlets including the Wall Street Journal, NBC Nightly News, New York Times, CNBC, and countless others. With over 30 years of credit-related professional experience, including with both Equifax and FICO, Ulzheimer is the only recognized credit expert who actually comes from the credit industry. He has been an expert witness in over 600 credit-related lawsuits and has been qualified to testify in both federal and state courts on the topic of consumer credit. In his hometown of Atlanta, Ulzheimer is a frequent guest lecturer at the University of Georgia and Emory University's School of Law.

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Edited by: Lillian Guevara-Castro

Lillian Guevara-Castro
Lillian Guevara-Castro

Lillian Guevara-Castro brings more than 30 years of editing and journalism experience to the CardRates team. She has written and edited for major news organizations, including The Atlanta Journal-Constitution and the New York Times, and she previously served as an adjunct journalism instructor at the University of Florida. Today, Lillian edits all CardRates content for clarity, accuracy, and reader engagement.

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Reviewed by: Ashley Fricker

Ashley Fricker
Ashley Fricker

Ashley Fricker has more than a decade of experience as a finance contributor and editor, and has specialized in the credit card industry since 2015. Her credit card commentary is featured on national media outlets that include CNBC, MarketWatch, Investopedia, and Reader's Digest, among many others. She has worked closely with the world’s largest banks and financial institutions, up-and-coming fintech companies, and press and news outlets to curate comprehensive content and media. Ashley holds a bachelor's degree in multimedia journalism from Florida Atlantic University.

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Opinions expressed here are ours alone, and are not provided, endorsed, or approved by any issuer. Our articles follow strict editorial guidelines and are updated regularly.

You get home from a long day at work or a weeklong vacation and you find your mailbox is filled with credit card offers from credit card companies. Does this sound familiar? If so, you are not alone.  

Billions — yes, billions — of credit card offers are sent to US consumers every year. Many consumers simply toss or shred the mail, but you actually have a considerably more effective option if you’d like to limit or eliminate the offers altogether.

How Prescreening Works

For decades the credit card industry, and others, have used a practice called prescreening to acquire new customers. Prescreening is the process whereby a credit card issuer provides a credit bureau with selection criteria (we will talk more about that later) and asks the credit bureaus to provide them with a list of names and addresses of consumers who meet the criteria. 

If a consumer has successfully met the card issuer’s criteria and their name and address have been delivered to the card issuer, they have been prescreened.

Now, let’s clear up a few misnomers about prescreening that seem to have become a perceived reality. 

  1. Prescreening is 100% legal as long as the card issuer makes a firm offer of credit to a consumer whose name and address has been procured, with some limited exceptions. 
  2. The credit card issuer does not take possession of the consumer’s credit report or credit score. The only thing the card issuer wants or needs is the consumer’s name and address. 
  3. The card issuer is not really taking possession of the consumer’s name and address, but, instead, that information is likely being sent to the card issuer’s mail center for the mass-mailing process.

If your name has been delivered to the card issuer or its mail center and you are sent a credit card offer, then a soft credit inquiry will be posted to your credit report by the credit bureau. When you check your credit report, you will see that some card issuer performed a prescreen, you met their criteria, and your name and address were delivered by the credit bureau. 

comparison of hard and soft credit inquiries

These are often referred to as either prescreen inquiries, promotional inquiries, or preapproval inquiries. As a reminder, soft inquiries are not visible to anyone but you, and they have no influence on your credit scores. They are as benign as it comes.

The Basic Criteria Issuers Evaluate

As part of the prescreening process, the credit card issuer will provide the credit bureaus with selection criteria. Its criteria will set the minimum credit-related standards a consumer will have to meet for their name to pass the screening process. 

If a consumer does not meet the selection criteria, their name will not be included on a prescreened list sold by the credit bureaus, they will not receive a firm offer of credit, no prescreen inquiry will appear on their credit report, and they will have no idea any of this ever happened.

Here is a very elementary example of selection criteria:

  • FICO Score above 640
  • Bankruptcies must be discharged and at least four years old
  • No late payments in the last 36 months
  • No more than three credit card accounts with balances
  • No credit card collections

Real selection criteria are infinitely more sophisticated. This is simply meant to give you an idea of how the process works.

How Can I Prevent Being Prescreened?

If you do not want credit card offers filling up your mailbox or you just generally don’t like the idea of being screened by credit card issuers, you do have control over the process and your involvement. You have the ability to all but eliminate the credit card offers by opting out. 

The Fair Credit Reporting Act or “FCRA” is a Federal statute that has been around for well over 50 years, and it defines, among other things, your rights regarding credit reports. 

One of your rights is the right to opt out from preapproved credit card offers. If you opt out, the credit reporting agencies will no longer include your name on the prescreened lists they sell to credit card issuers, home equity lenders, insurance companies, or any other type of company that prescreens.

The process of opting out is free and easy. You can opt out by visiting the official FCRA-mandated website, OptOutPrescreen. Or, if you would rather opt out via a phone call, you can do so by calling 1-888-567-8688, which not so coincidentally is the same as 1-888-5OPTOUT. 

opt out facts

You can opt out for five years, opt out permanently, or you can opt back in if you ever change your mind.

If you find yourself on a website that is trying to charge you or even asking for a method of payment for opting you out, you are on the wrong website.

Opting Out Will Not Eliminate Credit Card Mail and Won’t Help Your Credit Scores

It has been my experience that when people opt out, they expect their mailboxes to be empty the following day, and for good. Neither is true. What is true is it will take time for the opt out process to permeate the credit reporting system, and there will always be credit card mail in your mailbox.

The prescreening process can take several weeks. What that means is if you opt out, chances are you are already on some card issuer’s list from a prior prescreening program. You may still get a preapproved credit card offer, even after you’ve opted out. That does not mean the opting-out process failed to work, it just takes time for it to become fully effective.

Further, opting out just stops preapproved offers. It does not prevent card issuers from inviting you to apply for their cards. These are called Invitations-to-Apply or ITAs. 

Because ITAs are not based on prescreened lists, the card issuer: 

  1. can send them even if you have opted out.
  2. does not have to make you a firm offer of credit if you do choose to reply to the ITA.

Finally, and I have to get this in here, one of the more ridiculous credit-related myths is that opting out will improve your credit scores. I’ll cut to the chase, opting out does not have any influence on your credit scores. The fact that you’ve opted out is not a scored aspect of your credit reports. 

In Sum

If your mailbox is full of credit card offers, it likely means you have been prescreened and passed a credit card issuer’s selection criteria. If you have been prescreened, then the card issuer has to make you what the FCRA calls a “firm offer of credit.” If you find this entire process objectionable, you can opt out.

Opting out, which is entirely free, will prevent the credit bureaus from selling your name to a card issuer via the prescreening process. And while opting out will certainly reduce the amount of mail you receive from credit card issuers, it will not eliminate it entirely. You can opt out online at www.OptOutPrescreen.com or you can opt out by calling 1-888-5OPTOUT.