Game Over: Here’s Why the Best Credit Card Rewards May End Soon (Oct. 2023)

The lucrative game of maxing out credit card rewards may soon come to an end with some consumers hitting the points-and-miles jackpot and others being left out.

The end appears to be near because card companies have tired of consumers who’ve binged on the best rewards without generating commensurate card company profits. Major retailers also have complaints about how big rewards programs work.

Big banks originally offered attractive rewards to motivate consumers to apply for new cards, become steady customers, and boost profits.

Instead, many consumers gamed the system, signing up for cards, spending just enough to secure big signup bonuses and then abandoning the cards or paying their balances in full every month to avoid interest charges and late-payment fees. Consumers also learned to cancel premium cards before they had to pay the annual fees that card companies often waived for the first year.

“The gamble that generous rewards would make cardholders spend more profligately didn’t pan out,” says Quartz. “It just made this subset of card users diversify by signing up for a higher quantity of generous cards.”

The Wall Street Journal recently described a couple who flew around the world with free business-class airline tickets, thanks to big signup bonuses from their his-and-hers Chase Sapphire Reserve® cards and points they’d accumulated from other cards. Their trip took them from San Francisco to Taiwan, Japan, Serbia, and Germany, and then home again.

Introduced in the summer of 2016, the Chase Sapphire Reserve® card initially offered a 100,000-point signup bonus, worth $1,500 in travel, for customers who spent $4,000 in the first 90 days after they obtained the card.

Gaming card reward programs was once a niche pursuit. Over time, however, it has become a mainstream hobby. That has hurt card companies since they have to pay for the rewards their customers redeem.

“After ratcheting up the perks for several years, banks hit peak rewards frenzy about two years ago,” the WSJ reported. “Now banks face increasing costs associated with the cards.”

Some card companies have already cut back some of their card perks. Chase and Citi no longer offer price protection benefits, which reimburses consumers when they find a lower price for a previous purchase. Discover and American Express have also limited some of their card benefits.

Now banks face increasing costs associated with the cards. — WSJ

Smaller signup bonuses and fewer card perks may cause consternation, concern, and disappointment for savvy consumers who aim to optimize their rewards and live large at the card companies’ expense.

For these card enthusiasts, high-value cards like the Chase Sapphire Reserve®, American Express® Gold, and Marriott Rewards® Premier Credit Card “aren’t just cards that facilitate everyday spending . . . They’re an essential way to score things like free flights and cash back,” according to Vox.

By the way, the 100,000-point signup bonus for the Chase Sapphire Reserve® card was halved in early 2017 to 50,000 points, worth $750 in travel. That’s still more than enough to offset the card’s $550 annual fee.

Retailers aren’t happy with consumer card habits either. Some are so determined to quash cards that offer especially valuable rewards that they’re arguing their case in court.

Merchants currently aren’t allowed to choose which cards within a brand they want to accept. Instead, if they accept some cards with a brand (e.g., Visa, MasterCard), they must accept all cards within that brand, including the expensive ones.

Amazon, Target, and Home Depot are among the retailers that want to choose which individual cards within a brand they’ll accept, The Wall Street Journal reported. Given that choice, retailers likely would refuse the cards with the biggest rewards since those are the most costly for them. That would be unwelcome news for consumers who use those cards.

Despite the controversy, card companies aren’t likely to severely curtail or outright end their reward programs anytime soon. Rather, they’ll probably rejigger their cards to offer less attractive signup bonuses and fewer perks. Rewards will be designed to discourage gaming and encourage — or should we say “reward” — more profitable card use.

Happily, some cards still offer great benefits right now. Here are five to consider while you can still apply for them. You’ll need good or excellent credit to be approved.

1. Capital One Spark Miles for Business

BEST OVERALL RATING

★★★★★

4.7

OVERALL RATING

4.7/5.0

• Earn a one-time bonus of 50,000 miles – equal to $500 in travel – once you spend $4,500 on purchases within the first 3 months from account opening
• Earn unlimited 2X miles per dollar on every purchase, everywhere, no limits or category restrictions, and miles won't expire for the life of the account
• Unlimited 5X miles on hotels and rental cars booked through Capital One Travel
• Transfer your miles to 15+ travel loyalty programs
• Redeem your miles instantly for any travel-related purchases, from flights and hotels to ride-sharing services
• Fly through security with one statement credit for either the $85 TSA PreCheck® application fee or the $100 Global Entry application fee

• See application, terms and details.

See Rates & Fees

Intro (Purchases)	Intro (Transfers)	Regular APR	Annual Fee	Credit Needed
N/A	N/A	26.24% (Variable)	$0 intro for first year; $95 after that	Excellent, Good

Capital One announced the addition of transfer partners to its travel rewards program in late 2018, making the big signup bonus offered by this card even more valuable. Even better, the annual fee is waived for the first year, which means no fees to eat into your bonus.

2. Ink Business Preferred® Credit Card

at Chase'ssecure website

BEST OVERALL RATING

★★★★★

4.7

OVERALL RATING

4.7/5.0

Our Review »

• Earn 100k bonus points after you spend $8,000 on purchases in the first 3 months from account opening. That's $1,000 cash back or $1,250 toward travel when redeemed through Chase Ultimate Rewards®
• Earn 3 points per $1 on the first $150,000 spent on travel and select business categories each account anniversary year. Earn 1 point per $1 on all other purchases
• Round-the-clock monitoring for unusual credit card purchases
• With Zero Liability you won't be held responsible for unauthorized charges made with your card or account information.
• Redeem points for cash back, gift cards, travel and more - your points don't expire as long as your account is open
• Points are worth 25% more when you redeem for travel through Chase Ultimate Rewards®

• See application, terms and details.

Intro (Purchases)	Intro (Transfers)	Regular APR	Annual Fee	Credit Needed
N/A	N/A	21.24%-26.24% Variable	$95	Good/Excellent

With this card, you’ll receive a large signup bonus when you meet the minimum spend on new purchases in the first 90 days after you open your account. Those points are worth 1.25¢ each when you redeem them for travel through the Chase Ultimate Rewards® portal. Earn three points per $1 for spending up to $150,000 per year for travel and select business categories.

3. Capital One Venture Rewards Credit Card

BEST OVERALL RATING

★★★★★

4.8

OVERALL RATING

4.8/5.0

• Enjoy a one-time bonus of 75,000 miles once you spend $4,000 on purchases within 3 months from account opening, equal to $750 in travel
• Earn unlimited 2X miles on every purchase, every day
• Earn 5X miles on hotels and rental cars booked through Capital One Travel, where you'll get Capital One's best prices on thousands of trip options
• Miles won't expire for the life of the account and there's no limit to how many you can earn
• Receive up to a $100 credit for Global Entry or TSA PreCheck®
• Enjoy two complimentary visits per year to Capital One Lounges or to 100+ Plaza Premium Lounges through the Partner Lounge Network

• See application, terms and details.

See Rates & Fees

Intro (Purchases)	Intro (Transfers)	Regular APR	Annual Fee	Credit Needed
N/A	N/A	21.24% - 29.24% (Variable)	$95	Excellent, Good

With the Capital One Venture Rewards Credit Card, you can use your miles to fly with any airline or stay at any hotel with no blackout dates, or transfer your miles to more than a dozen travel loyalty programs. The signup bonus can result in serious travel mile rewards if you meet the time and purchase criteria.

4. Chase Sapphire Preferred® Card

at Chase'ssecure website

BEST OVERALL RATING

★★★★★

4.9

OVERALL RATING

4.9/5.0

Our Review »

• Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 when you redeem through Chase Ultimate Rewards®.
• Enjoy benefits such as 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining, and 2x on all other travel purchases, and $50 annual Ultimate Rewards Hotel Credit, plus more.
• Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 60,000 points are worth $750 toward travel.
• Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
• Get complimentary access to DashPass which unlocks $0 delivery fees and lower service fees for a minimum of one year when you activate by December 31, 2024.
• Member FDIC

• See application, terms and details.

Intro (Purchases)	Intro (Transfers)	Regular APR	Annual Fee	Credit Needed
N/A	N/A	21.49%-28.49% Variable	$95	Good/Excellent

Meet the minimum spend on new purchases in the first 90 days after you open your account to earn the Chase Sapphire Preferred® Card‘s signup bonus. For example, 50,000 points can be redeemed through Chase Ultimate Rewards® for $625 in travel. You can also transfer your points, one-for-one, to select airline and hotel loyalty programs. The annual fee for the Preferred card is much less than the premium Reserve card currently offering a similar signup bonus.

5. Capital One VentureOne Rewards Credit Card

BEST OVERALL RATING

★★★★★

4.9

OVERALL RATING

4.9/5.0

• $0 annual fee and no foreign transaction fees
• Earn a bonus of 20,000 miles once you spend $500 on purchases within 3 months from account opening, equal to $200 in travel
• Earn unlimited 1.25X miles on every purchase, every day
• Miles won't expire for the life of the account and there's no limit to how many you can earn
• Earn 5X miles on hotels and rental cars booked through Capital One Travel, where you'll get Capital One's best prices on thousands of trip options
• Use your miles to get reimbursed for any travel purchase—or redeem by booking a trip through Capital One Travel

• See application, terms and details.

See Rates & Fees

Intro (Purchases)	Intro (Transfers)	Regular APR	Annual Fee	Credit Needed
0% for 15 months	0% for 15 months	19.99% - 29.99% (Variable)	$0	Excellent, Good

This card offers a no-annual-fee way to earn transferable Venture miles, but the Capital One VentureOne Rewards Credit Card bonus isn’t quite as large as that for its more expensive sibling. However, you can still redeem your miles to fly with any airline or stay at any hotel with no blackout dates.

While it’s hard to say when these generous signup offers and extensive card perks will start to diminish,  it won’t be overnight, and there are still plenty of cards with from which to choose for the time being. The bottom line? Quartz says it best: “Get your 50,000-point bonuses while you still can.”