In a Nutshell: For small service-based firms, managing appointments and reservations can be a complex process that can delay customer acquisition and business development. The SuperSaaS online bookings system simplifies schedule management from the smallest startups to enterprise firms and is versatile enough to scale to thousands of users. Nearly 200,000 users worldwide trust SuperSaaS to integrate scheduling with card payments, discounts, and promotions on an affordable platform that can be tailored to a variety of business needs.
Businesses that rely on bookings may view the process of manually scheduling appointments as a necessary use of time. But a system that efficiently manages booking, card payments, and offers discounts and rewards can increase profits while giving owners more time to serve their customers.
The SuperSaaS online booking system aims to turn scheduling into a revenue-generating opportunity.
SuperSaaS integrates card payments and promotions with scheduling on a versatile and affordable all-in-one platform. It helps small businesses and enterprises manage appointments while automatically converting and rewarding customers.
The platform brings enterprise-level functionality to all of its clients, no matter their size. SuperSaaS is built on a freemium model that incorporates granular pricing tiers based on usage. That means it can scale along with sole proprietors as they grow. The company packages its solutions for immediate use, and it offers customized branding that integrates with web and social media sites, and syncs with external calendars.
The platform can accommodate a practically unlimited number of monthly appointments and store hundreds of thousands of past reservations.
Larger firms that need development teams to fit a solution to their unique needs can work with SuperSaaS to integrate its services into existing management infrastructures.
The SuperSaaS marketing team enjoys getting the word out about its products because they appeal to so many different types of users.
“Our Founder, Jan Faber, compares us to the home furnishings store IKEA because we offer a well designed basic product that suits many needs,” said SuperSaaS Marketing Manager Jessica Betancourt. “But it can be sold at a low price because the customer does the assembling.”
Offering Customized Browser-Based Scheduling Tools
The SuperSaaS platform is web-based, which means users don’t need to install it or manage any updates. SuperSaaS handles those aspects, leaving customers in charge of how they deploy the software.
Core features include holistic appointment scheduling with list views for days, weeks, and months. SuperSaaS makes customizable booking fields and dropdown menus available to help businesses capture additional customer information. The platform also gives them control over how they define bookings and cancellations and their scope of engagement.
The platform reduces customer frustration and no-shows by supporting email and SMS confirmations, reminders, follow-ups, and verification links and waiting lists. Those tools keep all parties informed and involved throughout the process.
Companies can integrate the SuperSaaS platform into their web and social media pages through a frame that displays a calendar or with a link that can be included in emails or messages. The URLs also carry corporate branding to provide consistency with the visual branding the platform allows.
Integrations with the WordPress, Joomla, and Drupal content management platforms eliminate the hassle of double sign-ons. Appointments on external personal calendars appear to customers in SuperSaaS as busy times, and the platform can display its own schedules on external calendars.
For businesses that are just getting started and have fewer than 50 monthly bookings, all of those services are available for free.
“We charge based on how many bookings you have,” Betancourt said. “You can stay on the free plan forever if you want, but after 50 bookings, it starts going by tier.”
Card Payment Integrations Reduce Work Redundancy
One of the most complicated factors in scheduling for small businesses and enterprises alike is accepting payments. SuperSaaS card and payment integrations add everything from invoicing to discounting and incentivized referrals to the scheduling interface. That reduces redundancy for firms and complexity for their end user.
And the platform’s payment infrastructure offers plenty of flexibility, with SuperSaaS having no preference for a specific process.
Depending on the nature of the business, firms may require payment immediately upon booking or accept payments later. The system integrates with PayPal and Stripe, among other providers, to accept immediate card payments.
SuperSaaS also enables price-setting as a marketing strategy. Users can configure their scheduling to present fixed prices or calculate prices based on incentives-based rules or booking-related criteria — including appointment length or time of day.
Businesses can also offer incentivized referrals or use a system of credits to provide discounts and handle refunds.
“Businesses can set up the credit system in the booking system that automatically adds and deducts credits as bookings are changed,” Betancourt said. “They have control over who has authority to do that — when it’s the user, it has to be approved — but they can set that up as the payment method.”
For flexibility on the upper end of the spectrum, SuperSaaS scheduling and payments functionality integrates with workflow platforms like Zapier and Integromat.
“Through our API, firms can also use third parties that are not even listed in our menu,” Betancourt said. “Or, if they have their own developer, they can integrate any system they want.”
Enterprise-Level Features Help Small Businesses Grow
Deploying SuperSaaS is a simple process with decision-making prompts to assist any company from small businesses to enterprises along the way. Firms can start slowly with SuperSaaS and build a customized solution, incorporating additional functionality as their needs change and their expertise grows.
The platform also serves as a business reporting and analytics tool, offering insights on booking activity that owners can export to other data-parsing platforms. It integrates with third-party reporting and analytics tools, including QuickBooks, to provide accounting and financial insights.
Meanwhile, SuperSaaS expertise is always available. Searchable support documentation incorporates FAQs for quick access and tutorials that provide guidance to firms in specific sectors.
“We definitely beat the competition in customer service and support,” Betancourt said. “We answer support emails within minutes, and I know that most self-service tools don’t provide that level of customer service ours do.”
Sole proprietors, from freelance yoga instructors to pet walkers, can easily put SuperSaaS to work. From the startup level on, SuperSaaS helps free up entrepreneurial mindshare to focus on customers, sales, and profits.
“That’s how we add value. You can spend an entire day on little operational things when you should really be using that mental space for your next plan or for doing competitor research,” Betancourt said. “A lot of business owners don’t have the time to think of these big-picture things because they’re so busy managing. We help them invest their own time back into their success.”