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Tuesday, February 20, 2024

Survey Finds Dads Do More Back-To-School Shopping Than Moms

Back To School Shopping Survey
CardRates.com Staff

Written by: CardRates.com Staff

CardRates.com Staff
CardRates.com Staff

This article was contributed by one or more members of the CardRates.com editorial staff. Our team has more than 50 collective years of experience working with writers, editors, and experts in the finance sector. We follow rigorous editorial standards to ensure accuracy and unbiased information.

Edited by: Ashley Fricker

Ashley Fricker
Ashley Fricker

Ashley Fricker has more than a decade of experience as a finance contributor and editor, and has specialized in the credit card industry since 2015. Her credit card commentary is featured on national media outlets that include CNBC, MarketWatch, Investopedia, and Reader's Digest, among many others. She has worked closely with the world’s largest banks and financial institutions, up-and-coming fintech companies, and press and news outlets to curate comprehensive content and media. Ashley holds a bachelor's degree in multimedia journalism from Florida Atlantic University.

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Our experts and industry insiders blog the latest news, studies and current events from inside the credit card industry. Our articles follow strict editorial guidelines.

Main Findings:

  • Dads spend more ($300 – $499) than moms ($200 – $299) on back-to-school shopping.
  • Nearly two-thirds of all respondents (62%) will use credit cards, half of whom will use Visa (49%).
  • Nearly 4 in 10 respondents plan to use buy now, pay later (BNPL) options, while 14% will use layaway plans.
  • The top three purchases parents and guardians intend to make include clothing (82%), school supplies (80%), and shoes (77%). 
  • More than 9 out of 10 respondents say their children agree with the back-to-school items they plan to purchase.

GAINESVILLE, Fla. – July 26, 2023 – CardRates.com, a website that educates consumers about the benefits and perils of credit cards, today released the results of its Q2 2023 survey that reveals surprising back-to-school shopping trends, including that 83% of dads surveyed saying they will handle this year’s back-to-school shopping.

The other surprising finding was that kids should shop with dads for clothes and moms for school electronics. According to the data, dads spend more than moms on back-to-school shopping ($300 – $499) versus $200 – $299 for moms. Nearly two-thirds of all respondents (62%) will use credit cards, half of whom will use Visa (49%). Nearly 4 in 10 respondents plan to use buy now, pay later (BNPL) options, while 14% will use layaway plans.

The top three purchases parents and guardians intend to make include clothing (82%), school supplies (80%), and shoes (77%). 

More than 9 out of 10 respondents say their children agree with the back-to-school items they plan to purchase. However, when children disagree (8%), it usually involves clothing (47%), while accessories, school supplies, and school electronics all tie for a distant second place (32% each).

“Back-to-school purchases can be a large expense for families,” said Ashley Fricker, senior editor at CardRates.com.

“Families can help save on this expense by using a credit card that offers cash back or other rewards. For example, the Target RedCard offers 5% cash back on all Target purchases, a popular merchant for back-to-school shopping. The Chase Freedom Unlimited® currently offers unlimited 3% cash back on everything you buy in your first year of card membership, so you’re not limited in terms of retailers or the types of purchases you make. Furthermore, card issuers typically partner with retailers to offer even more cash back that can really help you maximize your savings. For instance, American Express has an offer to get $30 back when you spend $150 or more at Levi’s (online or in store) and $120 back when you spend $599 or more at Dell.com with your Amex card.”  


Methodology: A national online survey of 1,055 U.S. consumers, ages 18 and older, was conducted by Propeller Insights on behalf of CardRates.com in June of 2023. Survey responses were nationally representative of the U.S. population for age, gender, region, and ethnicity. The maximum margin of sampling error was +/- 3 percentage points with a 95% level of confidence.

Boilerplate: CardRates.com was created with a singular goal: to better educate consumers about the benefits and perils of credit cards. To that end, CardRates.com’s finance experts strive to share valuable, well-researched advice, news, and reviews with visitors daily. The world of credit cards can be difficult to navigate, with many pitfalls and untrustworthy sources. In addition to ranking credit cards on a number of criteria, CardRates.com’s writers and editors also offer tips to help you choose the best credit card for your needs.

Media Contact
Grant Zehnder
grant@bospar.com