60% of Gen Z Don’t Have an Emergency Cash Fund — A Strategic Opportunity for Credit Card Issuers
Sixty percent of members of Generation Z are unlikely to have cash set aside for emergency expenses, according to a new study from Credit One Bank. The decision by members of Gen Z to forgo building a rainy day cash fund represents an opportunity for credit card issuers to entice consumers in that demographic to apply for a credit card they can access when unexpected costs arise. The study highlighted a key difference in emergency savings strategies among generations. While... read more »