10 Best Finfluencers to Follow on TikTok in 2023

Brace yourselves because this statistic might surprise you: More than a third of Americans under 50 get their news from TikTok. If you’re a fellow TikTokker, this probably doesn’t come as a shock — but for those who get their news the old-fashioned way, it’s a testament to the platform’s influence and reach. 

And when it comes to financial insights and advice, TikTok has emerged as an unexpected yet highly effective platform. This section of TikTok is dubbed “FinTok,” and the influencers are “finfluencers,” or financial influencers. FinTokkers are making waves by sharing their expertise in bite-sized, engaging videos that range from money-saving tips, investment strategies, hacks and tricks, and everything in between. 

If this sounds like something you could add to life, then good news: We’ve narrowed down the 10 best influencers to follow on TikTok in 2023. These finfluencers have got you covered. They take a look into the world of finance and are trusted by millions of people and endorsed by major publications. 

Disclaimer: Although the insights provided by our list of finfluencers are valuable, individual circumstances vary, so it’s important to conduct your research before making any financial decisions. 

Humphrey Yang of @HumphreyTalks is all about keeping it simple. He has a knack for simplifying complex jargon and financial concepts which ensures that even the most novice viewer can quickly grasp the basics of each topic. 

Humphrey covers a little of everything within the finance realm, including stock prices, home affordability, and the latest news in the finance sector. He analyzes and explains using visuals, all while maintaining an easy-to-follow style. Most of his videos are less than one minute long, so you can get the information you need in bite-sized pieces. 

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Also known as a “financial feminist,” Tori Dunlap of @HerFirst100k empowers women to learn money-saving and investing skills to grow toward a financially independent future. Tori is also unafraid to approach taboo subjects, including advice on how women can navigate salary negotiations to break the glass ceiling.

Many are drawn to Tori because she is informative, honest, and funny. Her videos range from how-tos to posts that focus on answering listener questions. This dual approach not only showcases Tori’s connection with her audience but also addresses the burning questions and problems that other women striving toward financial independence may have. 

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You may recognize Taylor Price of @PricelessTay from her numerous appearances on Fox Business, Business Insider, The New York Times, “Good Morning America,” and Fortune Magazine. Taylor has skyrocketed to internet fame after becoming a 20-year-old millionaire and entrepreneur, and now she shares her tips and tricks with fellow Gen Zers on TikTok. 

Taylor’s videos are easy to digest and entertaining to watch. Whether she’s sharing genius shortcuts for fast food, offering advice, or delivering short how-to videos, she aims to empower other young adults to take command of their finances. 

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Content creator Steve Chen’s @CalltoLeap is a great place to start if you want to establish financial independence while passively generating wealth. Before becoming a self-made millionaire, Steve was a public school teacher when he realized he’d never be able to afford retirement on his current salary. So he lived frugally and made some important investments, eventually becoming “financially free by 33.” 

Steve’s TikTok channel is almost addictive. Each video is less than a minute long and covers attention-grabbing topics, including “Money Tips for 40s and 50s” and “5 Books That Made Me a Millionaire.” These videos are easy to understand as Steve draws out his thought process with visual elements and sketches. 

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If you’ve ever wished that a financial fairy godmother would appear and tell you exactly what products you need to succeed, then look no further than John Eringman of @JohnEFinance. John’s TikTok channel is all about helping people make smarter money decisions with the right products, skills, and tools, like choosing between high-yield savings accounts (HYSAs) and Roth IRAs.

John’s online presence is energetic, positive, and honest, as he presents information with candid opinions on everything from credit cards to car choices. One of his most popular series, “Bad, Better, Best,” breaks down the best and worst credit products so you can get a clear direction on which to steer while on your financial journey. 

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Vivian Tu of @YourRichBFF had an epiphany before starting her journey as a finance educator. Years ago, she transitioned from her role as a Wall Street trader to become a passionate advocate for empowering others to build long-term wealth through investing and developing better spending habits. 

Vivian uses quick demonstrative videos to share many tips and tricks and honest opinions about what people should (and shouldn’t) be spending their money on to build wealth. Some of my favorites are those on which she talks about typical investing errors, money tips, and managing debt, which are all crucial for building lasting wealth.

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Delyanne Barros, or @DelyanneTheMoneyCoach, dove into the world of stock market investing as a way to become more financially independent. Now, she’s worth more than $1 million and can successfully retire by 45 years old. With her videos, you can expect daily updates on everything you’re too afraid to ask about investing, from 401ks to how compound interest works.

What sets Delyanne apart is she started where most of us are today: with a regular job and little to no investments. So Delyanne isn’t just an informative resource, she’s a guide for those seeking long-term wealth through simple investing that can bring a secure financial future and even early retirement. 

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Thanks to the seemingly endless jargon and complex concepts, navigating the path to financial literacy is no easy task. But that’s where Dr. Jessica Spangler of @eCommJess comes in: Her TikTok videos are in-depth breakdowns, analyses, and advice on various topics that help her viewers comfortably make financial decisions without feeling blindsided or overwhelmed. 

Before educating the masses on financial literacy, she was a clinical pharmacist who realized that most of her coworkers and patients didn’t know how to do simple things with their money, like improve their credit scores or pay off a loan. Each of Jess’s videos is a breath of fresh air as she tackles these types of topics, from career advancement to everyday finance advice, like first-time homebuying with FHA loans.

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Traveling is expensive, but with Erika Kullberg, it doesn’t have to be. Erika offers tons of content — including videos — on investing and the best travel hacks that can save you money. For example, did you know you get a free meal if your flight gets delayed or canceled? Or if your luggage is delayed, the airline is obligated to cover any reasonable expenses?

As a former lawyer, Erika always reads the fine print — proving through her videos that doing so can save a lot of money. Erika uses creative reenactments and sketches to break down situations like these with real-life applicable conversations that are easy to understand and fun to watch.

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Mark Tilbury is the epitome of business success. His TikTok is chock-full of tips and tricks and clever comedic sketch videos for the younger generation starting their business venture or investing journeys. He covers topics that range from how to succeed without a degree to his beloved “Rich Person vs. Smart Person” series. 

Once a high school dropout who later became a self-made millionaire, Mark is dedicated to educating millennials and Gen Zers on how to get started on the right foot. Some of his most impactful videos involve offering honest mentorship, including outsmarting a car rental company or mastering confident communication with clever tactics. 

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