The Ultimate Guide to Credit Cards
Monday, May 20, 2024

GOBankingRates™ — Changing the Way People Think About Money Through Diverse Content & Enhanced Online Experiences

Gobankingrates Changing The Way People Think About Money
Brittney Mayer

Written by: Brittney Mayer

Brittney Mayer
Brittney Mayer

Brittney is a Credit Strategist and Finance Expert who has spent years honing her knowledge of the credit industry both personally and professionally. Brittney applies her more than a decade of research experience to crafting in-depth consumer guides designed to help CardRates readers make better, more informed financial decisions.

See full bio »

Edited by: Lillian Guevara-Castro

Lillian Guevara-Castro
Lillian Guevara-Castro

Lillian Guevara-Castro brings more than 30 years of editing and journalism experience to the CardRates team. She has written and edited for major news organizations, including The Atlanta Journal-Constitution and the New York Times, and she previously served as an adjunct journalism instructor at the University of Florida. Today, Lillian edits all CardRates content for clarity, accuracy, and reader engagement.

See full bio »
Advertiser Disclosure

In a Nutshell: Few things are as interwoven with our everyday lives as money; from food to travel, and everything in between, our finances impact just about every other aspect of life. At, they know the importance of finance — and its impact on other parts of life. In addition to covering everything from personal finance and savings, to investing and retirement, GOBankingRates helps readers connect their money to their lives — and lifestyles. The site focuses on offering an enhanced multimedia experience along with a combination of fun, light-hearted pieces designed to engage, and in-depth, authoritative articles that raise reader awareness. GOBankingRates provides a well-rounded financial resource that is changing the way people think about money. //

A few months ago, I went onto Wikipedia to determine why my tomatoes were looking so sad. The next thing I knew, I had somehow spent 45 minutes down the proverbial rabbit hole, clicking link after link while traveling a peculiar path of somehow-related, but seemingly distinct, topics.

Indeed, by the time I realized what had happened, I was in the middle of reading about the First Punic War (between the ancient city-state of Carthage and the Roman Republic) — and I still didn’t know what was wrong with my tomatoes.

The nature of life is such that everything is connected, and that is true nowhere more so than in finance. From cooking on a budget to how to afford that trip to Rome, your money is an important part of every aspect of your life.

The trick to making the most of the six degrees of separation inherent in finance is not to let the financial aspect dominate the storytelling. Even the most enthusiastic traveler can lose some momentum when bogged down by heavy financial language.

For, a major outlet for personal finance and investing content, the middle ground between strong, authoritative information and interesting, engaging writing is exactly where they want to be.

Screenshot of GOBankingRates Homepage

GOBankingRates provides content on a variety of financial topics, including personal finance, investing, retirement, and banking.

“What we’re really trying to do, is get a good mix of engaging, thoughtful, sometimes inspirational, content,” explained Matt Osias, the Senior Director of Content at “We want to drive engagement and awareness — and, hopefully, really get people thinking.”

Meeting in the Middle Between Informative and Entertaining

While not everyone loves finance the way, say, a finance writer might, there are many important concepts that everyone should understand — like it or not. The thing to remember here, though, is not everything that helps you think about money has to be dry, boring financial jargon.

According to Matt, GOBankingRates is, in many ways, like the best of both worlds, with a combination of light-hearted articles and more in-depth pieces that cover a wide variety of topics in relation to money and finance. Not every item on the site is designed to teach the reader — but everything is meant to get them thinking about money.

Screenshot of GOBankingRates Investing Articles

Each section of GOBankingRates includes both fun and informative articles designed to keep readers engaged while delivering quality content.

“It could be something as simple as a net worth piece, which is kind of something that you just look at for fun — it’s interesting,” Matt described. “Or, it could be some sort of in-depth study or survey across the U.S., state by state.”

The site also provides more lifestyle-centered pieces, which help to engage readers by relating money to other important things in their lives, like food and travel. Making the connection between how money is made with how users may be spending it helps put financial decisions in context.

Of course, that doesn’t mean they neglect the educational information; GOBankingRates has a plethora of comprehensive, directly finance-related pieces and authoritative guides that teach readers necessary concepts, as well as helping them keep them up-to-date on important events in the economy.

“Something like the cost to have a father and son visit all of the MLB baseball parks in a season — it’s definitely more sports themed, and travel themed, but, it does obviously tie into money,” he said. “Versus something that is much more obvious, like our best banks pieces that we do every single year — those are much more authoritative.”

Some of the site’s most popular articles tend to be larger pieces, such as “50 Ways You’re Throwing Away Money”, which have a comprehensive gallery or slideshow that thoroughly explores the subject while remaining visually interesting.

Increasing Engagement and Awareness with New Experts and More Interactive Multimedia Content

Keeping the content train steaming along for a site like GOBankingRates is no small task, but they are not limited to their in-house staff alone — they have a strong community of freelancers and specialized contributors lending a voice to the site.

GOBankingRates Infographic

GOBankingRates is putting the focus on interaction and multimedia, including new infographics and video content.

The team is also in the process of increasing this community, with a focus on industry-leading experts who can pass on a lot of value to readers through original ideas and content.

Adding to the roster isn’t the only thing GOBankingRates is doing to increase audience engagement, either. The site is going to be ratcheting up the multimedia experience, investing in creating richer video and graphic content — including an in-house video studio.

“We have a new office that we’re going into in a month, and we have an in-house video studio that we’ve put together,” said Matt. “We’re really going to continue to explore more exciting ways to present our content.”

With the ability to create custom, quality in-house graphical content, the team looks forward to introducing a number of new content formats, including a variety of fun — yet educational — infographics. They’re also excited by plans to add more interactive features they hope will really boost engagement and awareness.

“We’re taking a look into some more nontraditional formats. There’s a lot that can be done in terms of interactivity and infographics,” Matt described. “Things like decision trees, I think, fit really well into our space. People need help finding out what decisions to make, and by giving them a bunch of questions that they can answer “Yes” or “No” to, we can better guide them to content that’s going to be really helpful.”

GOBankingRates: Going Beyond the Bank

In my opinion, the vast and interconnected nature of information is part of what makes it interesting, and provides the novelty that encourages its continued collection. Learning that the Romans used some of the first greenhouses may start with reading about tomatoes — or the Punic Wars.

GOBankingRates Logo

Matt and his team at GOBankingRates seem to agree. “What we want to do more than anything else is get people thinking in a variety of ways,” he said. “It’s a large variety of people who are consuming our content because our content is more expansive.”

Advertiser Disclosure is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation for referrals for many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across (including, for example, the order in which they appear). does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.