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Thursday, September 10, 2026

New Experian ChatGPT App Helps Shoppers Compare Credit Cards

New Experian Chatgpt App Helps Shoppers Compare Credit Cards
Lucy Lazarony

Writer: Lucy Lazarony

Lucy Lazarony

Lucy Lazarony, Senior Credit Card Writer

Lucy Lazarony is a veteran financial journalist with nearly 30 years of experience covering credit, credit cards, and consumer finance. Her work has appeared in top-tier publications, including Investopedia, Next Avenue, the National Endowment for Financial Education (NEFE), and Credit.com, reinforcing her reputation as a leading voice in personal finance journalism. Lucy holds a bachelor’s degree in journalism from the University of Florida and has been recognized by the Florida Press Club, earning awards for Education Reporting (2016) and Arts News Reporting (2015).

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Adam West

Editor: Adam West

Adam West

Adam West, News Editor

Adam has interviewed over 1,000 finance experts since joining the CardRates team in 2016. He spearheads industry news coverage related to helping consumers achieve greater financial literacy and improved credit. He has more than 12 years of storytelling, editing, and design experience in print and online journalism and is most knowledgeable in the areas of credit scores, financial products and services, and the banking industry.

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Ashley Fricker

Reviewer: Ashley Fricker

Ashley Fricker

Ashley Fricker, Senior Editor

Ashley Fricker has more than a decade of experience as a finance contributor and editor, and has specialized in the credit card industry since 2015. Her credit card commentary is featured on national media outlets that include CNBC, MarketWatch, Investopedia, and Reader's Digest, among many others. She has worked closely with the world’s largest banks and financial institutions, up-and-coming fintech companies, and press and news outlets to curate comprehensive content and media. Ashley holds a bachelor's degree in multimedia journalism from Florida Atlantic University.

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Experian has launched a credit card app on ChatGPT that allows consumers to explore credit card offers from Experian’s partner network.

With the app, consumers can compare annual fees, introductory bonuses, rewards rates, introductory APR offers, and ongoing APR ranges in seconds. Consumers can also continue to Experian’s website to view credit card offers matched to their Experian credit profile, according to an Experian press release.

“By bringing our credit card marketplace into ChatGPT, we’re making it easier for people to explore their options, compare cards with confidence and take the next step when the time is right,” said Debbie Hsu, Executive Vice President of Product at Experian Consumer Services.

The Experian app only presents cards from Experian’s partner network, not the entire credit card market.

A Starting Point for Consumers

Consumers can tell Experian’s AI-powered agent inside ChatGPT what they want in a credit card.

The agent then uses that information to provide a starting lineup of card options, Experian told CardRates by email.

The offers presented within ChatGPT are not personalized to a consumer’s credit profile. Instead, the experience is designed to provide an informed starting point and a streamlined way to discover credit card options, Experian said.

Where Experian’s ChatGPT App Stops and Personalization Begins

Source: Experian and Experian responses to CardRates

Feature Inside ChatGPT On Experian's Website
Card selection Experian partner cards Experian partner cards
Uses credit profile No Yes
Account required No for initial exploration Yes for matched offers
Application completed No Continued outside ChatGPT
Approval guaranteed No No

Consumers who want to find cards matched to their credit profiles must continue to Experian’s website, where they can log in or create a free account to view eligible offers.

Seeing an offer does not guarantee approval, and submitting an application may result in a credit check that affects the applicant’s credit scores.

Experian members can also access preapproved offers for which they qualify, as well as cards labeled No Ding Decline. Applying for a card with that label won’t hurt a consumer’s credit scores if they are not initially approved.

An initial approval will result in a hard inquiry, however, even if the applicant later fails final verification, which may affect their credit scores.

Other Consumer AI Tools from Experian

Experian has already introduced other AI-powered tools for consumers. The Experian Virtual Assistant, or EVA, is a conversational AI copilot that Experian members can access through the company’s mobile app and website.

EVA allows members to ask questions and receive personalized financial insights. It can also help them track spending, identify and manage subscriptions, and learn about credit.

Experian also announced Agent Trust in 2026. The developing framework is designed to create a verifiable link between consumers and AI agents used in digital commerce.