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Zales Credit Card Review (Feb. 2024)

Zales Credit Card Review
Brittney Mayer

Written by: Brittney Mayer

Brittney Mayer
Brittney Mayer

Brittney is a Credit Strategist and Finance Expert who has spent years honing her knowledge of the credit industry both personally and professionally. Brittney applies her more than a decade of research experience to crafting in-depth consumer guides designed to help CardRates readers make better, more informed financial decisions.

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Edited by: Lillian Guevara-Castro

Lillian Guevara-Castro
Lillian Guevara-Castro

Lillian Guevara-Castro brings more than 30 years of editing and journalism experience to the CardRates team. She has written and edited for major news organizations, including The Atlanta Journal-Constitution and the New York Times, and she previously served as an adjunct journalism instructor at the University of Florida. Today, Lillian edits all CardRates content for clarity, accuracy, and reader engagement.

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Reviewed by: Ashley Fricker

Ashley Fricker
Ashley Fricker

Ashley Fricker has more than a decade of experience as a finance contributor and editor, and has specialized in the credit card industry since 2015. Her credit card commentary is featured on national media outlets that include CNBC, MarketWatch, Investopedia, and Reader's Digest, among many others. She has worked closely with the world’s largest banks and financial institutions, up-and-coming fintech companies, and press and news outlets to curate comprehensive content and media. Ashley holds a bachelor's degree in multimedia journalism from Florida Atlantic University.

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Advertiser Disclosure

The first Zales Jewelers was founded by Morris Zale, William Zale, and Ben Lipshy in 1924. The trio built Zales into a viable chain with its remarkable credit plan that allowed customers to put a penny down and make weekly payments of $1. The company changed hands in 2014, when Signet Jewelers (owners of Kay Jewelers and Jared) purchased the Zale Corporation. Although Zales currently operates over 700 stores in the US, they began shuttering doors in early 2017.

Given the success of its initial credit plan, it makes sense that Zales has continued the financing tradition through its Zales credit card. But while the card's special financing can be handy to those who make the most of it, the deferred interest model and sky-high APR that come with the card can easily ruin any potential savings.

Better Cards to Use at Zales

No matter what you're looking for in a credit card, the odds are fairly good you can find a better option than the Zales Credit Card, even for your Zales purchases. Even a basic rewards card will likely provide better savings, and a wide range of credit cards are available with 0% APR offers that can compete with the special financing offered by the card — without that dangerous deferred financing.

Cash Back

While few, if any, credit cards offer bonus rewards specifically on jewelry purchases, you can easily earn up to 2% cash back on your Zales purchases with a good unlimited cash back card. Even better, you can use the card to earn rewards anywhere, rather than being limited to a single merchant as you would be with the Zales Credit Card.

Bank of America® Customized Cash Rewards credit card Review

at Bank Of America'ssecure website

CASH BACK RATING

★★★★★

4.9

OVERALL RATING

  • $200 online cash rewards bonus after you make at least $1,000 in purchases in the first 90 days of account opening.
  • Earn 3% cash back in the category of your choice, automatic 2% at grocery stores and wholesale clubs (up to $2,500 in combined choice category/grocery store/wholesale club quarterly purchases) and unlimited 1% on all other purchases.
  • Choose 3% cash back on gas and EV charging station, online shopping/cable/internet/phone plan/streaming, dining, travel, drug store/pharmacy or home improvement/furnishings purchases.
  • If you're a Bank of America Preferred Rewards® member, you can earn 25%-75% more cash back on every purchase. That means you could earn 3.75%-5.25% cash back on purchases in your choice category.
  • No annual fee and cash rewards don’t expire as long as your account remains open.
  • 0% Intro APR for 15 billing cycles for purchases, and for any balance transfers made in the first 60 days. After the Intro APR offer ends, a Variable APR that’s currently 19.24% - 29.24% will apply. A 3% Intro balance transfer fee will apply for the first 60 days your account is open. After the Intro balance transfer fee offer ends, the fee for future balance transfers is 4%.
  • Contactless Cards - The security of a chip card, with the convenience of a tap.
  • This online only offer may not be available if you leave this page or if you visit a Bank of America financial center. You can take advantage of this offer when you apply now.
Intro (Purchases)
Intro (Transfers)
Regular APR
Annual Fee
Credit Needed
0% Intro APR for 15 billing cycles for purchases
0% Intro APR for 15 billing cycles for any balance transfers made in the first 60 days (Balance Transfer Fee 3% for 60 days from account opening, then 4%)
19.24% - 29.24% Variable APR on purchases and balance transfers
$0
Excellent/Good

Additional Disclosure: Bank of America is a CardRates advertiser.

0% APR

If you have decent credit and want to finance a Zales purchase for 12 months or more, your best option is likely to obtain a credit card with an introductory 0% APR offer. Not only will you receive more than a year of 0% interest, but you can often do so with no annual fee. Plus, if you can't pay off your full balance before the end of the promotional period, no problem; you'll only be charged interest on the remaining balance, rather than the full purchase price.

Bank of America® Customized Cash Rewards credit card Review

at Bank Of America'ssecure website

0% INTRO APR RATING

★★★★★

4.8

OVERALL RATING

  • $200 online cash rewards bonus after you make at least $1,000 in purchases in the first 90 days of account opening.
  • Earn 3% cash back in the category of your choice, automatic 2% at grocery stores and wholesale clubs (up to $2,500 in combined choice category/grocery store/wholesale club quarterly purchases) and unlimited 1% on all other purchases.
  • Choose 3% cash back on gas and EV charging station, online shopping/cable/internet/phone plan/streaming, dining, travel, drug store/pharmacy or home improvement/furnishings purchases.
  • If you're a Bank of America Preferred Rewards® member, you can earn 25%-75% more cash back on every purchase. That means you could earn 3.75%-5.25% cash back on purchases in your choice category.
  • No annual fee and cash rewards don’t expire as long as your account remains open.
  • 0% Intro APR for 15 billing cycles for purchases, and for any balance transfers made in the first 60 days. After the Intro APR offer ends, a Variable APR that’s currently 19.24% - 29.24% will apply. A 3% Intro balance transfer fee will apply for the first 60 days your account is open. After the Intro balance transfer fee offer ends, the fee for future balance transfers is 4%.
  • Contactless Cards - The security of a chip card, with the convenience of a tap.
  • This online only offer may not be available if you leave this page or if you visit a Bank of America financial center. You can take advantage of this offer when you apply now.
Intro (Purchases)
Intro (Transfers)
Regular APR
Annual Fee
Credit Needed
0% Intro APR for 15 billing cycles for purchases
0% Intro APR for 15 billing cycles for any balance transfers made in the first 60 days (Balance Transfer Fee 3% for 60 days from account opening, then 4%)
19.24% - 29.24% Variable APR on purchases and balance transfers
$0
Excellent/Good

Additional Disclosure: Bank of America is a CardRates advertiser.

Travel Rewards

What good is fine jewelry if you've no place to wear it? With a great travel rewards credit card, you can turn that big-budget broach or ritzy ring purchase into points or miles that can be used for free flights or hotel stays.

Discover it® Miles Review

at Discover Card'ssecure website

AIR MILES RATING

★★★★★

4.9

OVERALL RATING

  • UNLIMITED BONUS: Unlimited Mile-for-Mile match for all new cardmembers—only from Discover. Discover gives you an unlimited match of all the Miles you’ve earned at the end of your first year. You could turn 35,000 Miles to 70,000 Miles. There’s no signing up, no minimum spending or maximum rewards. Just a Miles-for-Miles match.
  • Automatically earn unlimited 1.5x Miles on every dollar of every purchase
  • No annual fee
  • Turn Miles into cash. Or redeem as a statement credit for your travel purchases like airfare, hotels, rideshares, gas stations, restaurants and more.
  • 0% intro APR for 15 months on purchases. Then 17.24% - 28.24% Standard Variable Purchase APR will apply.
  • Discover could help you reduce exposure of your personal information online by helping you remove it from select people-search sites that could sell your data. It’s free, activate with the mobile app.
  • Discover is accepted nationwide by 99% of the places that take credit cards.
  • Terms and conditions apply.
Intro (Purchases)
Intro (Transfers)
Regular APR
Annual Fee
Credit Needed
0% Intro APR for 15 months
0% Intro APR for 15 months
17.24% - 28.24% Variable APR
$0
Excellent/Good

The Zales Credit Card doesn't actually offer its users very much in the way of perks and benefits, which makes it a simple task to find better cards in today's glutted market. Whether you want rewards, 0% interest, or a way to hasten your next vacation, you can likely find an open-loop credit card that provides way more value than the Zales Credit Card.

Zales Card Overall Rating: 2.0/5.0

Unlike the vast majority of store credit cards, The Diamond Credit Card doesn't offer cardholders any purchase rewards. Instead, the card's main focus is special financing. So, given that the financing options available to Zales credit card users are the card's primary offering, you'd think that they would be, well, better.

Unfortunately, the financing deals are only really deals under the right circumstances. For example, if you need longer than 18 months to pay off your purchase, you won't receive the 0% APR offer, instead paying 16.99% APR for up to 36 months.

Zales Credit Card

  • APR: 32.24% as of Feb 2024
  • Annual Fee: $0
  • Rewards: Get special financing on qualifying purchases
★★ 2.0/5.0

And it gets worse from there. Unless you can completely pay off your entire purchase amount before the end of your promotional period — or you make even one late payment — you'll be charged interest on the entire purchase amount. And that 16.99% rate looks downright generous next to the 32% APR you'll be charged for regular and deferred interest.

Beyond the financing, cardholders do get a handful of other benefits, including free standard shipping for online orders and a $50 off birthday coupon. Cardholders can also receive exclusive coupons, jewelry inspection reminders, and 10% off repair services charged to The Diamond Card.

Approval Requirements & Application

Although store credit cards are often easier to obtain than open-loop cards, there is no evidence that the Zales Diamond Credit Card accepts bad-credit applicants. Instead, you'll likely need at least fair credit or better to qualify.

You can apply for a Zales Credit Card online through the link below, or while shopping at any Zales location.

What Others Say About the Zales Credit Card

The most common complaint about the Zales Credit Card is that its customer service is severely lacking. A goodly number of reviewers also found fault with how the credit card's promotional financing was explained to them in-store, particularly that the card's deferred interest policy was not disclosed by the sales associate at sign-up.

CreditKarma.com
A review from CreditKarma.com says:

This card is very INCONVENIENT. The website doesn't allow you to set up MONTHLY autopay. You must manually log in once a month by your due date to schedule a payment. Only one payment is allowed every 30 days!! So users beware if you're taking advantage of 6 months no interest same as cash! My best advice: use your personal online banking account and schedule monthly auto payments a week before they're due!! I have several credit cards and ALL of them allow you to set up AUTOPAY!! It's ridiculous and a SCAM really so that you get hit with all that interest at 29%+ when you don't pay off and/or monthly late fees because their WEBSITE/CUSTOMER SERVICE stinks. I called to complain and the Comenity associate assured me that AUTOPAY was an option. TOTAL LIE! I scoured all the payment options. ONE TIME PAYMENT, MAIL, or PAY BY PHONE is all that is allowed. — CreditKarma.com

1.0/5.0
WalletHub.com
A review from WalletHub.com says:

The Zales Credit Card has meager benefits and no purchase rewards. The 0% financing deals can be helpful for those who need a little longer to pay off a purchase, but they operate on deferred financing, which can be a real shock to those who don't understand how it works. Essentially, if you don't pay off your full balance before your financing expires, you'll be charged interest on the whole amount. — WalletHub.com

★★ 2.0/5.0
ConsumerAffairs.com
A review from ConsumerAffairs.com says:

I got a diamond cross pendant from Zales on a credit account. Made my payments on time but somehow they were showing that they weren't paid. Called them to fix the issue. Had all my receipts. Took them four months to fix the issue after I made my payments on time. Zales's credit system sucks. — ConsumerAffairs.com

1.0/5.0

Is the Zales Card Right for You?

Although the Zales Credit Card's special financing deals can be very useful for cardholders who can repay their full purchase before the terms expire, that's really it's only value to most users.

The fringe benefits are limited in use, and it's unlikely that many will find the birthday coupon, repair discount, or free shipping to be worth the hassle of a new card, particularly one with questionable customer service. All in all, unless your credit score is too low to qualify for a better financing deal, the Zales Credit Card is simply a poor choice for most shoppers.

Advertiser Disclosure

CardRates.com is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation for referrals for many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across CardRates.com (including, for example, the order in which they appear). CardRates.com does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.