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Wednesday, July 17, 2024

PayStand Brings Simpler, Quicker, and Cheaper Payment Options to the B2B Space

Paystand Brings Cost Effective And Quick Payments To B2bs
Matt Walker

Written by: Matt Walker

Matt Walker
Matt Walker

Copywriter and credit card strategist Matt Walker leverages his 15-plus years of experience to cover the finance industry through comprehensive consumer guides and in-depth features. His vast knowledge of the ins and outs of finance allows him to translate complex financial topics into readable articles suited for credit newbies and the most seasoned, tech-savvy investors alike. Matt’s straightforward language highlights the latest developments in the industry — from credit cards to credit unions — and informs consumers on how they can benefit from them.

Edited by: Lillian Guevara-Castro

Lillian Guevara-Castro
Lillian Guevara-Castro

Lillian Guevara-Castro brings more than 30 years of editing and journalism experience to the CardRates team. She has written and edited for major news organizations, including The Atlanta Journal-Constitution and the New York Times, and she previously served as an adjunct journalism instructor at the University of Florida. Today, Lillian edits all CardRates content for clarity, accuracy, and reader engagement.

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In a Nutshell: In recent years, the B2C payments space has grown tremendously, partially by employing faster and more secure payment methods than ever before. But much of the B2B payment world has remained in the Middle Ages, relying on paper checks and time-consuming reconciliation methods. PayStand is helping to bring B2B companies into the digital era with a cloud-based payment platform that enables businesses to accept and automate payments, including bank debit, ACH, and credit cards, to get money in their hands faster. The flat monthly rate subscription service also allows businesses to avoid transaction fees that can quickly add up to significant sums. //

When they weren’t busy protecting Christian pilgrims traveling from Europe to Jerusalem, England’s Knights Templar somewhat inadvertently invented the basis for our modern banking systemA letter of credit — a predecessor to today’s paper check — was as good as cash within the Templar network, and was a world-changing innovation.

One thousand years ago.

In the intervening centuries, the system was, of course, expanded and refined, but the fact remains that many aspects of the billing and payments system that sprung up in the Middle Ages are still in use today.

In the B2C world, this has been changing in recent years due to big strides in online payment options that offer consumers faster and more secure payment methods than ever before.

But in many ways, the B2B world remains mired in the Middle Ages.

Mark Fisher, Head of Marketing at the Santa Cruz-based company PayStand, said North American businesses exchange $18 trillion in paper checks alone each year and that more than half of all commercial payments globally are still paper check.

“It made me take a step back when I first heard that number,” he said. “When I dug deeper into the underlying economics, I realized how much opportunity exists to improve and transform commercial payments. Manual processes, transaction fees, and inefficiency in payments cost businesses $550 billion each year. That’s an enormous number.”

PayStand logoFounded in 2013, PayStand is working to reduce that number by bringing digital payment solutions to B2B companies.

PayStand’s mission is to “use modern internet, Blockchain, and SaaS technologies to transform B2B payments,” according to the company website. The company’s “Payments-as-a-Service” approach uses its own billing and payment network that can “digitize receivables, automate processing, reduce time-to-cash, lower transaction costs, and enable new revenue.”

Fisher pointed out that in addition to paper checks, many businesses also use credit cards for their B2B transactions as they attempt to “go digital,” but that they are simply “adding one problem by removing another.”

“We are a B2B commercial payments company,” he said. “So, when it comes to commercial payments and the use of credit cards — while still rather prevalent in digital transactions — we fundamentally believe they are inappropriate for any medium- to large-scale business-to-business transaction. It makes little sense to pay 1% to 3% in fees on a $50,000 transaction just to move money between two parties that already know each other, have contracts in place, and have agreed to terms.

Businesses with a Complex Enterprise Cash Cycle Can Get Paid Quicker and More Easily with PayStand

PayStand’s model — similar to Venmo’s but for commercial transactions — is applicable to businesses across a vast number of industries, Fisher said.

PayStand graphicThe types of companies that can benefit the most from the PayStand business model include those that deal with a high number of monthly transactions, accept multiple payment methods, and/or sell a diverse array of products that necessitate different payment types. It is also ideal for companies that have very complex and lengthy invoicing and reconciliation processes, with many players in the supply chain, he said. These are often businesses that are generating anywhere between $5 million to $250 million in revenue or higher, and still deal with 60% to 80% paper checks. Common industries include insurance, wholesale manufacturing, construction, or field and business services.

“Think about what it takes to collect payment when you’re a business,” Fisher said. “You issue an invoice, the invoice goes out, and you wait 30 days, 45 days. When the payment comes back, it’s usually a paper check. You then have to process the paper check, figure out what invoice it applies to, and get that back into your financial system to tie everything together and reconcile with your bank.”

Fisher said now multiply that by hundreds or thousands of payments each month for any medium- to large-scale business. And that’s just a simplistic use case. For most businesses, the payments process is much more complex with multiple parties.

Cash is the lifeblood of a company, Fisher said, and this long time-to-cash lag can have a huge impact. By allowing a digital payment method, a company can accept payment immediately, tie the payment to a specific invoice, and reconcile it to the bank account in very little time. Using PayStand’s platform, businesses can even embed specific details of an order or payer directly into the invoice – what the company calls SmartData – allowing immediate reconciliation.

Fisher said this process can dramatically improve operations and cost savings by getting rid of a lot of the manual functions traditionally associated with financial processing by automating them and moving them to the cloud.

“Our model is suited for very immediate, quick reconciliation, which is completely different from what you see out there for most B2B payments,” he said.

PayStand Saves B2Bs Money by Eliminating Transaction Fees and Using Its Own Billing and Payment Network

PayStand’s website promotes the company as a “disruptive business model” with its “Payments-as-a-Service” approach.

According to the site, PayStand is “the payment industry’s first value-enhanced, SaaS deployed model. Instead of giving up a percentage cut of your transactions, we offer flat-rate plans that will reduce your costs and increase profit margins.”

Offering flat-rate plans sets PayStand apart because businesses often lose revenue to transaction fees that can quickly add up, especially for those companies with a large number of monthly transactions, Fisher said.

Mark Fisher

Mark Fisher is the Head of Marketing at PayStand.

Currently, PayStand offers a range of pricing and options, beginning with its Accounts Receivable plan that starts at $499 per month moving up to its complete Enterprise system that is priced on the individual needs of the company. An Accounts Payable solution is also in beta for a select number of customers.

“Most of our business today focuses on Accounts Receivable because that’s the enterprise cash cycle we’re talking about,” Fisher said. “But Accounts Receivable and Accounts Payable are really two different sides of the same coin.”

He said eventually offering a solution for Accounts Payable helps grow the PayStand network.

“We’ve got a rock-solid technology platform that we’ve built over the last five years that powers our billing and payment network,” Fisher said. “The more people that are on the network and use us to invoice or pay, the more they will then look into Accounts Receivable or vice versa, and it’s kind of a virtuous cycle.”

Fisher said once a company is in the PayStand network, there is no charge for any transactions across that network.

“Just like Netflix is a subscription model, we are a subscription model. So it really makes sense. When both parties are on the network, you can move money instantaneously, reconcile, and there are no fees,” he said.

PayStand Takes a Technology Forward Approach By Employing Blockchain Technology to Meet Its Needs

PayStand has garnered some attention in the media based for its use of Blockchain technology — a popular phrase in the news these days. But Fisher pointed out that although it does use Blockchain, it is not a “Blockchain-first” company.

“It is a buzzword these days, so I don’t use it lightly,” he said. “We are a payments company first, that in certain instances, uses Blockchain to solve real problems in the enterprise cash cycle and bring value to our customers.”

PayStand screenshotPayStand uses the technology in a very real way, he said, while many companies only throw around the idea of using Blockchain technology with no actual product to support it.

“I don’t know of many companies, especially in the payments space, that have a working product — that are using Blockchain technology in meaningful ways — that have real customers and are growing like us,” he said. “But Blockchain is certainly not all we do. It is part of our technology solution.”

Fisher said PayStand employs Blockchain omnivorously and takes an agnostic approach to which Blockchain it uses, and sees it primarily as a way to create a more modern, efficient payment network that solves real-world problems for its customers.

“We use different Blockchains for different use cases,” he said. “It might be workflows and approvals, where transactions of different sizes need approval from different levels of the organization, and those approvals need to be ironclad. You can use Blockchain for what’s called proof of authority.”

Another example would be certification, said Fisher, where a business needs to verify payment along its supply chain. Blockchain allows users to know with certainty that a payment has been made and the record of that payment has not been tampered with.

He said this provides an immutable source of truth when it comes to a transaction history, workflow history, or approvals.

“Blockchain is a very democratizing technology,” Fisher said. “It will have more and more use cases as the business expands. And we believe that five, 10 years down the line, the commercial finance and banking sector will look very different than what it looks like today. The Blockchain will be a driving force in that change.”

But Fisher said the team at PayStand believes that some basic things need to happen between now and then, and improving the enterprise cash cycle is a great place to start.

A lot has changed since the Middle Ages, and businesses don’t have to rely on paper checks anymore. Now that the technology exists, it only makes sense for B2B companies to begin moving away from centuries-old practices for simpler, quicker, and cheaper payment solutions.

Fisher said PayStand’s philosophy supports a radically different way of thinking about finance, taking into consideration where money is centralized, who has access to and controls money, and how money moves.

“It’s just a matter of continuing to help educate the market, bring our technology vision to more businesses, and solve real problems,” he said. “Over time there’s a lot of meaningful change we can bring to commercial banking and we’re excited about the future.”

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