Merchants Using No-Code Payment Technology Have More Time and Resources for Business

In a Nutshell: The payment industry is a mishmash of overlapping roles, competing technologies, and conflicting business models. PayJunction has a track record of more than two decades as a payment provider that can cut through the clutter and deliver a delightful customer experience. PayJunction works with software vendors and developers to take 100% ownership of their payment operations. It also appeals directly to thousands of merchants interested in its intuitive no-code technology, which integrates with any cloud-based software through a browser extension.

PayJunction is unusual in the payment industry because it stays in its lane. While some merchant service providers seek to differentiate themselves through eCommerce solutions and value-added services, PayJunction achieves distinction through commitment to service and willingness to take 100% ownership of payments on behalf of partners and merchant customers.

That means more time and resources for software vendors, developers, and merchants across various industries to focus on what got them into business in the first place.

Meanwhile, the team at PayJunction draws on a company history of more than 20 years to innovate payments by making them more seamless and simpler for customers to control.

It does that through its innovative No-code Payments Integration®, which embeds modern payment capabilities, including contactless payments, in all cloud-based business management platforms through browser extensions for Google Chrome and Microsoft Edge. Prebuilt components and intuitive point-and-click tools make the system easy for anyone to use.

Our conversation with Co-Founder and President Randy Modos focused on the importance of PayJunction’s culture of service as a differentiator in “owning” the payments space. Many years of continuous contribution in an industry characterized as dynamic on its slowest days attests to PayJunction’s value.

“The core of PayJunction has been the same since we started: valuing long-term relationships over short-term profits,” Modos said. “When you have happy customers who stay for a long time, you have a very happy and successful business.”

Modos and his co-founders met while studying computer science at the University of California, Santa Barbara, in the 1990s — what must seem like eons ago to the team now. From the dot-com boom and 9/11 to the economic downturn of the Great Recession and the COVID-19 pandemic, PayJunction has continued to bring the right payment tools to solve current problems and set customers up for future success.

“We’re a technology company that’s very, very focused on positive customer interactions,” Modos said. “We’re proud of the culture we’ve built that holds to our core values over two decades of developing the business.”

The payments world is famous for fragmentation and rife with white labeling, wholesaling, rebranding, and other tactics that tend to distance providers from products. Modos said PayJunction is on the other end of the spectrum. It owns the payment process end to end so it can exert maximum control over the customer experience.

“We underwrite the business, do the technical implementations, and build all our services and platform,” Modos said. “Everything we sell, we build, and everything we build, we support.”

That means product outreach in two distinct directions. PayJunction’s first audience is software vendors and developers looking to add value to business, customer, financial, and vendor management platforms, often targeted to precise industry verticals.

The most fruitful partnerships are with developers who seek a true outsourcing partner for payments, not a company ready to do someone else’s bidding. Modos said PayJunction’s experience makes it ideal for that role.

“Having a full outsource partner for payments impacts sales, marketing, support, risk underwriting, and more,” Modos said. “We’ve been successful for over two decades in finding long-term partners who want a strong payments partner that can execute.”

The other customer channel leads directly to individual merchants. Modos said many entrepreneurs, including those with small to medium operations and multiple locations, find themselves saddled with a payment provider they may not have felt they had control over choosing. That can breed situations where pricing structures and features languish or don’t match needs.

PayJunction solutions accomplish what’s needed and leave the rest alone. PayJunction serves businesses in all categories, with concentrations in small- and medium-sized automotive, human medical, and veterinary firms.

“Those are the top three verticals that happen to resonate with the structure and features of our product,” Modos said.

The platform earns revenue through standard transaction fees. With software partners, PayJunction creates revenue shares and incentive programs to serve customers jointly.

“We really, really understand the space,” Modos said. “You’re working with a company with a massive amount of usability data and over two decades of experience in payments.”

One might say the culmination of all that work and experience — so far — is the no-code functionality PayJunction introduced through its browser extension. No code gives maximum payment control and flexibility to the entities that benefit the most from it: businesses.

“No code means that what previously took months, if not years, of budget allocations for a fully featured integration, you can do literally in minutes, through point and click, mapping, and integrations,” Modos said.

However, PayJunction’s experience extends to program-level integrations (through application programming interfaces or APIs), which were once necessary for all but the smallest businesses.

Many scenarios remain where API integrations requiring development resources are advantageous. APIs help build bespoke integrations covering everything from card-present terminals to card-not-present eCommerce, complete with cards on file, recharging, refunding, batch controls, and other complexities.

“That’s what we launched into the market,” Modos said. “We’ve always been in the integration game and have built our platform to be very feature-rich around that.”

Modos said building that full-stack solution commits development and product management resources for months, maybe years. It can be the right thing to do on the enterprise level. Elsewhere, not so much.

Low-code solutions come into play on the boundaries between API and no-code solutions, but Modos said it’s often a mistake to assume low code skews toward low maintenance.

“Low code means I’m going to use some tools, but I still have to engage my developers,” Modos said. “We’re still going to integrate everything into the platform but use shortcuts to reduce the time.”

Low-code solutions require engineers to wire up through webhooks and JavaScript snippets and thoughtfully deploy tools to speed up the development time. A true no-code offering such as PayJunction’s, on the other hand, requires zero engineering effort — and complete trust.

“It’s so simple that both our software partners and merchants who want to change their payment provider can set it up in minutes,” Modos said.

In an industry where change often seems the only constant, PayJunction earns long-term respect and loyalty from partners and merchants who count on it to stay abreast of tech, compliance, security, fraud, and other issues while keeping up with innovation.

Regarding its many software partnerships, Modos said PayJunction understands the challenges software companies face in weighing taking something in-house versus outsourcing it.

Going with an in-house solution means recruiting sales executives who know how to price-quote against other providers, recruiting operations and underwriting people to handle the accounts, deploying hardware, accounting for fraud management, and much more.

“We target companies that want a very low lift, that want to outsource all their payment operations to our award-winning sales and support teams,” Modos said. “They’re looking for us to stand by them as their 100% outsource partner.”

PayJunction can take care of a company’s entire go-to-market strategy in those scenarios. Its award-winning service team pledges to pick up the telephone within 30 seconds of a customer calling. In that and many other ways, PayJunction measures and delivers customer delight.

As a result, its partners live more fully up to their potential. One such partner is Sycle, a platform provider in the audiology (aka hearing aid) industry. Modos said counting on PayJunction to handle payments has freed Sycle to focus on what matters to its business.

“They want to put all their efforts toward being the absolute best audiology industry software in the world — and they’ve done that,” Modos said. “With our full outsourced support — sales, underwriting, quoting, risk support, and everything else —- we stand by them as a world-class partner delivering the payment experience their customers expect.”

It works the same way on the merchant side, with PayJunction providing transparent pricing and value that comes from a job well done. In a world of change, PayJunction remains steadfast in its work with customers.

“Even within the office, we work hard to put people first as the foundation of our success,” Modos said. “Relationships can span decades when we get alignment on core values.”