Fasten Releases a Unique Credit Card to Boost Rewards on Consumer Automotive Purchases

Fasten has launched a new credit card to help consumers afford the costs of owning or leasing a car. The card — known as the Fasten Rewards Visa Card — brings more value to the consumer credit card space by offering a rewards program designed for automotive purchases, according to a post on the company’s website.

Consumers who use credit cards have a plethora of options to earn rewards to purchase items such as airline tickets and hotel packages. But they may find that opportunities to access rewards for automotive purchases aren’t nearly as prevalent. 

Cardholders can earn one point on each purchase they make with the Fasten Rewards Visa Card. They can earn twice as many points when they use the card to pay for auto loans, insurance payments, vehicle leases, and other automotive expenditures.

The value of the card is most evident when you use it to make a purchase with one of Fasten’s partners. Buying goods and services from the company’s partners with the new Fasten card will give you three times as many points as standard purchases.

Trade tariffs threaten to upend consumer finances in 2025 and potentially into the foreseeable future. A recent estimate of the impact of tariffs on U.S. consumers reveals that they could “reduce after-tax income by an average of 1.2 percent and amount to an average tax increase of $1,243 per US household in 2025.”

The new Fasten card may be arriving at just the right time for consumers looking to lessen the blow of economic factors beyond their control.

The Fasten Rewards Visa Card doesn’t have an annual fee, and consumers can redeem the points they earn through the card for gift cards, statement credits, and travel opportunities.

But the card doesn’t only benefit drivers. Car dealerships also stand to gain when they partner with Fasten, which allows them to extend accelerated points to Fasten cardholders. That can be a powerful tool for dealers looking to grow their companies in a challenging business environment. 

According to an industry study, 74% of consumers who went to a dealership to have their car serviced said they were likely to go back to that dealer when the time came to purchase their next car. By partnering with Fasten, car dealerships can attract new drivers and deepen relationships with existing clients.

Consumers in the market for a new car may be more likely to buy it from a dealership they’ve visited before.

Jacob Zachs, Fasten’s Founder and Chief Executive Officer, spoke about the financial burden that car ownership can place on consumers in a report in Business Wire.

“Data shows the average American now spends over $12,000 annually on their vehicle, with total auto loan debt in the U.S. surpassing $1.62 trillion,” Zachs said. “With the launch of the Fasten Rewards Visa Card, we can now aim to make the car ownership experience more rewarding — literally.”