How the Network Advertising Initiative (NAI) Helps Regulate the Use of Consumer Data for Interest-Based Advertising
In a Nutshell: The collection of consumer data by advertisers scaled to new heights in the 1990s as the growth of digitization generated a boom in the amount of consumer data available. Recognizing the need for a regulating body, a coalition of third-party advertising technology companies formed the Network Advertising Initiative (NAI) in 2000, with the mission to promote responsible business and data management behaviors. Today, the NAI regulates industry best practices by creating,... read more »