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Your Next Hire is on Indeed: Leverage the World’s Largest Jobs Site for Your Company’s Staffing Needs

By: Matt Walker, 10/18/2018

In a Nutshell: When it's time for thriving companies to scale up, they are turning to Indeed, the world's largest employment search engine. Research shows that Indeed, which receives more than 200 million unique visits per month, is responsible for five times the number of external hires than any of the other leading jobs sites. Sponsoring jobs on Indeed for as little as $5 per day is a cost-effective way of ensuring your job listings stand out on the site. Another feature for... read more »

Trend Micro’s Smart Protection Suite — How Machine Learning & Human Expertise Safeguard Businesses with a Layered Approach

By: Adam West, 10/18/2018

In a Nutshell: Machine learning serves as a heavy lifter in security software protecting businesses' data from cyber criminals' exfiltration efforts. Since the first deluge of spam created the demand for email security, Trend Micro has been researching and implementing strategies for combining computer intelligence with the wisdom of human experience. Its XGen™ Smart Protection Suite focuses on endpoint, email, and web security, all of which are regularly exploited by criminals. By... read more »

Toastmasters: Where Business Professionals Become Confident Leaders Through a Network of Supportive Clubs and Resources

By: Ashley Dull, 10/18/2018

In a Nutshell: In the early days of launching a business, entrepreneurs don’t always see the value of taking time for personal and professional development. But, as a business grows, skills like public speaking, communication, and leadership become increasingly vital to growth. Toastmasters International, a non-profit organization launched in the early 1900s, fulfills the purpose of educating young professionals and giving them opportunities to practice these skills in a supportive... read more »

UC Davis Graduate School of Management Connects Students and Companies to Solve Real-World Business Problems

By: Adam West, 10/18/2018

In a Nutshell: Modern businesses need new hires to arrive on the job ready to contribute. With that in mind, the UC Davis Graduate School of Management gives MBA students the opportunity to develop the hands-on experience they need to hit the ground running. The school’s Integrated Management Project immerses student teams in a 10-week strategic program, tackling a partner company’s "real-world" business challenge. As part of the school's IMPACT curriculum, the required capstone... read more »

Yelp Empowers Local Retailers to Capitalize on Community Feedback with Tools that Boost Engagement and Revenue

By: Ashley Dull, 10/18/2018

In a Nutshell: As consumers gain more control of the retail journey, they frequently turn to their peers for advice on everything from clothing to food. Yelp has capitalized on that consumer desire by allowing users to research and review local businesses — and the company has exploded in popularity since its founding in 2004. It has also become a destination for businesses to attract and convert customers through a mix of marketing and customer engagement tools. Once a business... read more »

Bowflex: A Fitness Empire Built on New Tech, Connected Consumers, and a Refined Sales Strategy

By: Ashley Dull, 10/18/2018

In a Nutshell: Since 1986, Bowflex has offered an array of home-fitness solutions to inspire people to live healthier lives. The brand has never lost focus of its core passion -- understanding the challenges of sustaining a fitness routine and making that journey convenient and rewarding for a broad range of consumers. What's different about the Bowflex of today is that it has successfully leveraged modern technology — including social and mobile — to connect with customers and... read more »

Open Source Contributions Allow PrestaShop to Offer Localized E-Commerce Solutions for Emerging Markets Across the Globe

By: Adam West, 10/17/2018

In a Nutshell: PrestaShop has popularized open source e-commerce in Europe — a continent with multiple languages, currencies, and government regulations unique to each country. Cross-border commerce requires localized solutions, and PrestaShop’s open source platform allows developers to create plug-ins to serve smaller markets. The company has plans to continue its growth through a popular ambassador program and a fund that enables developers to create software in emerging... read more »

With 2.8M Direct Monthly Visits, DealsPlus Offers Retailers a Channel to Win New Customers

By: Matt Walker, 10/17/2018

In a Nutshell: Retailers are attracted to DealsPlus because they can tap into the site's loyal community of shoppers who know DealsPlus is the place to go for great deals. More than 7 million users visit DealsPlus each month, with 40% of that being direct traffic to the site. These consumers may not be looking for a particular retailer or type of deal, but they're sure to be introduced to it if it's on DealsPlus. The massive direct traffic on DealsPlus means partnered retailers are... read more »

CarGurus — Disrupting the Auto Marketplace by Infusing Data into the Buying Process to Foster Trust and Transparency

By: Adam West, 10/17/2018

In a Nutshell: Online car ads, like old newspaper classifieds, often reveal only a model, year, price, and a few features. Seeing an opportunity to change that, CarGurus entered the space, using advanced technology to provide consumers with comprehensive data in all of its listings. Helping buyers not only find the right car, but make an informed, confident decision is CarGurus’ mission, and optimizing the consumer experience can also benefit dealers by putting their reputation, not... read more »

Built by Marketers for Marketers — Act-On’s Automation Platform Adapts and Responds to Customer Journeys in Real Time

By: Adam West, 10/17/2018

In a Nutshell: The Act-On marketing automation platform empowers marketers to create adaptive and personalized customer journeys, saving time and money with its all-inclusive suite of digital tools. Among its data-supported features are social media posting, A/B testing, robust campaign reporting, and automated email marketing. Built with intuitive design and supported by an extensive eLearning portal for users, Act-On is dedicated to helping marketers drive their businesses to... read more »

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