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In a Changing Energy Marketplace, Apogee Interactive Helps Utilities Deliver Positive Customer Experiences & Promote Savings

By: Matt Walker, 10/14/2018

In a Nutshell: Energy utilities face more cost pressure and competition than ever before. In states with deregulated energy markets, investor-owned companies now compete with municipal and cooperative providers. In those states, as well as municipal-only states, solar and other alternative energy companies pose an additional competitive challenge. Apogee Interactive helps utilities address those conflicts through trimming costs and leveraging technology. Meanwhile, customers demand... read more »

E-Commerce Made Easy: How Weebly’s Complete Platform Enables Entrepreneurs to Create Stores and Compete Online

By: Ashley Dull, 10/12/2018

In a Nutshell: Starting a new business was once a financial gamble, but, thanks to the proliferation of e-commerce, which has made it easier to find and sell to a market, it no longer has to be. Focused on making the process of launching an online store accessible to anyone regardless of technical prowess, Weebly helps entrepreneurs get online and reach a global market in a matter of hours. Its drag-and-drop interface allows for the creation of beautiful, functional web stores with... read more »

The Association of MBAs: The Global Standard for Business Management Programs and a Valuable Resource for Students

By: Matt Walker, 10/12/2018

In a Nutshell: For 50 years, the Association of MBAs has been the accrediting authority for postgraduate management programs in the UK and beyond. AMBA accreditation is a quality indicator for both employers seeking top-notch managers and working professionals mulling a return to school. Its rigorous accreditation process focuses on academic excellence, professional credentials of students, and whether a curriculum adapts to advancing technologies, globalization, and other trends. AMBA... read more »

Building a Personal Brand — How Giving Her Audience a Window into Her Life Made Dooce.com’s Heather Armstrong One of the Web’s Most Influential Bloggers

By: Adam West, 10/12/2018

In a Nutshell: Recognized as one of America's most influential bloggers, Heather Armstrong has built her personal brand by giving readers a glimpse into her family life on Dooce.com. Heather's wit and honesty led to a loyal following, and she's learned to wade through the negativity to find constructive criticism that allows her to better serve her readership. While she’s not writing as much these days, the exposure from Dooce has led Heather to new career opportunities that allow... read more »

Touch of Modern™ Keeps Male Tastemakers Coming Back with Hundreds of Carefully Curated Products and Daily Sales

By: Adam West, 10/12/2018

The Crunch: By bringing hundreds of carefully curated products and promotions to its audience every day, Touch of Modern has quickly grown into a premier shopping destination for millions of male millennials interested in lifestyle merchandise emphasizing innovative design and technology. Since its founding in 2012, the site has partnered with more than 3,200 creators, distributors, and manufacturers of new and unique products, handling everything from presentation and marketing to... read more »

Kronos Earns Our Editor’s Choice Award™ for Workforce Management Software

By: Matt Walker, 10/12/2018

In a Nutshell: Despite a spike in e-commerce, the brick-and-mortar experience is still preferred by many customers. So keeping store associates engaged is a top priority to ensure a delightful in-store experience. Kronos offers a complete workforce management platform that helps reduce the friction between employee and employer, fostering loyalty and improving performance. By using Kronos, a business can schedule and track payroll more efficiently. For its robust platform that helps... read more »

WebHostingPad — A Hosting Partner That Makes It Easy for Small Businesses to Establish and Grow Their Online Presence

By: Matt Walker, 10/12/2018

In a Nutshell: In today’s e-commerce marketplace, even small businesses should have a website, yet many entrepreneurs lack the time, skills, or funds to build one. Since 2005, WebHostingPad has focused on providing simple, affordable, all-in-one web hosting solutions for small businesses. WebHostingPad's plans easily scale with upgrades and offer one-click WordPress installation, integration with Weebly's website builder, and numerous free e-commerce tools. All of these features help... read more »

4 Lessons on Driving Traffic & Brand Promotion From a 20-Year Legacy of Freebies on TheFreeSite.com

By: Lauren Keys, 10/12/2018

In a Nutshell: As the innovator of the first freebie-focused site on the web, Marc McDonald has 20 years of online marketing experience providing people with free samples he posts on his website, TheFreeSite.com. He knows the value freebies can reap for companies looking to promote their brands and how freebies drive traffic to their sites. We recently got the opportunity to sit down with Marc, who was generous enough to share four lessons he’s learned over the past two decades... read more »

iContact Personalizes Email Marketing with Automation Integrations and a Dedicated Customer Service Team

By: Adam West, 10/12/2018

In a Nutshell: Many email marketing automation companies rely heavily on self-service or a knowledge base to do most of their customer support legwork, which can lead to a bit of a disconnect. But that personal connection is vital for businesses — especially SMBs — which is why iContact is highly focused on providing customized and robust service along with a state-of-the-art email marketing platform. Through iContact Pro, a company can automate emails, create responsive... read more »

Esri: A Mapping Platform That Layers Your Market Data with Geographic Records to Determine Areas for Expansion

By: Matt Walker, 10/12/2018

In a Nutshell: For retailers looking to expand, selecting a new store location can be a high-stakes proposition because of the questions surrounding ROI. With Esri, a business can look at data spatially, using geographic information layered with customer data to pinpoint locations with a sustainable presence of target consumers nearby. That data can also be used to quickly evaluate a property that is brought to a retailer by an outside party. Esri makes it possible for businesses to... read more »

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