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With a Localized, Full-Service Approach, Mr. Handyman is Building a Trusted Home Improvement Brand

By: Lauren Keys, 10/15/2018

In a Nutshell: As the home improvement industry becomes more impersonal, consumers aren’t always sure who they can trust to tackle repairs and projects. But Mr. Handyman — a home improvement service founded in 1996 — has built a customer-service culture and a local franchise business model to counteract that trend. Technicians are versatile and empowered to communicate with customers to see multiple projects through to satisfaction. And franchisees are members of their... read more »

Pepperjam Shows Retailers How to Thrive by Adopting New Advertising Solutions in a Rapidly Evolving Internet Ecosystem

By: Matt Walker, 10/15/2018

In a Nutshell: Over the past few years, it has become clear that the “last-click” affiliate payment model is broken. Retailers will only maximize their return on investment if they reward the publishers or influencers that drive the majority of their purchases — and those are often far from a customer’s last click. But most affiliate managers haven’t updated their infrastructure and continue to rely on outdated models. That’s why Pepperjam rebuilt the entire affiliate... read more »

Inmatrix: Innovating the Branded Media Player with Software Solutions That Help Small Businesses Better Engage Consumers

By: Ashley Dull, 10/14/2018

In a Nutshell: Small businesses know that engaging visuals tend to pique consumer interest most efficiently. That's why — to stay competitive in the digital age — they need to create and manage branded digital media at a price that’s within their budget. Founded in 2003, Inmatrix offers affordable digital signage solutions for businesses through Zoom Player and its control framework, Zoom Commander. For its development of Zoom Player and its deep integrations, user-friendly... read more »

Sheet Music Plus™ Goes Beyond Traditional Music Retailers with a Broad Selection of Titles and Resources for Any Talent Level

By: Adam West, 10/14/2018

In a Nutshell: Twenty years ago, students, teachers, and professionals in need of sheet music were limited to whatever was sitting on the shelves of their local music stores. Along came Sheet Music Plus, an online company that now sells more than 1 million printed sheet music titles and 250,000 digital downloads, giving musicians a nearly unlimited supply of new material. SMP Press and ArrangeMe, self-publishing platforms developed by Sheet Music Plus, were born out of a constant... read more »

How Doteasy’s Web Hosting Plans & Built-in Tools Help Entrepreneurs Quickly Establish an Online Presence

By: Matt Walker, 10/14/2018

In a Nutshell: In the early days of the internet, smaller companies found it complicated — and often unnecessary — to create a website. But as consumer focus has shifted to online channels, even SMBs need to build a strong web presence today. For non-tech-savvy entrepreneurs, the idea of entering e-commerce can seem daunting. But Doteasy, a web hosting company with 17 years of industry experience, makes it easy for business owners to launch a professional website within hours. The... read more »

BookFinder.com: Why Bibliophiles Still Flock to ‘the Google of Dead Books’ to Find the Right Book

By: Ashley Dull, 10/14/2018

In a Nutshell: In 1997, finding a first edition of "The Great Gatsby" or a signed copy of "Catch-22" was almost impossible to do if it wasn't sold at your local bookstore. When 19-year-old Anirvan Chatterjee couldn't complete his collection of Doonesbury comics with selections from nearby booksellers, he created a search engine that looked for books on the newly developed World Wide Web. Almost 20 years later, BookFinder.com is still a powerful e-commerce search engine that helps... read more »

In a Changing Energy Marketplace, Apogee Interactive Helps Utilities Deliver Positive Customer Experiences & Promote Savings

By: Matt Walker, 10/14/2018

In a Nutshell: Energy utilities face more cost pressure and competition than ever before. In states with deregulated energy markets, investor-owned companies now compete with municipal and cooperative providers. In those states, as well as municipal-only states, solar and other alternative energy companies pose an additional competitive challenge. Apogee Interactive helps utilities address those conflicts through trimming costs and leveraging technology. Meanwhile, customers demand... read more »

E-Commerce Made Easy: How Weebly’s Complete Platform Enables Entrepreneurs to Create Stores and Compete Online

By: Ashley Dull, 10/12/2018

In a Nutshell: Starting a new business was once a financial gamble, but, thanks to the proliferation of e-commerce, which has made it easier to find and sell to a market, it no longer has to be. Focused on making the process of launching an online store accessible to anyone regardless of technical prowess, Weebly helps entrepreneurs get online and reach a global market in a matter of hours. Its drag-and-drop interface allows for the creation of beautiful, functional web stores with... read more »

The Association of MBAs: The Global Standard for Business Management Programs and a Valuable Resource for Students

By: Matt Walker, 10/12/2018

In a Nutshell: For 50 years, the Association of MBAs has been the accrediting authority for postgraduate management programs in the UK and beyond. AMBA accreditation is a quality indicator for both employers seeking top-notch managers and working professionals mulling a return to school. Its rigorous accreditation process focuses on academic excellence, professional credentials of students, and whether a curriculum adapts to advancing technologies, globalization, and other trends. AMBA... read more »

Building a Personal Brand — How Giving Her Audience a Window into Her Life Made Dooce.com’s Heather Armstrong One of the Web’s Most Influential Bloggers

By: Adam West, 10/12/2018

In a Nutshell: Recognized as one of America's most influential bloggers, Heather Armstrong has built her personal brand by giving readers a glimpse into her family life on Dooce.com. Heather's wit and honesty led to a loyal following, and she's learned to wade through the negativity to find constructive criticism that allows her to better serve her readership. While she’s not writing as much these days, the exposure from Dooce has led Heather to new career opportunities that allow... read more »

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