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Tuesday, January 28, 2020

All articles tagged Businesses (page 7)

UC Davis Graduate School of Management Connects Students and Companies to Solve Real-World Business Problems

UC Davis Graduate School of Management Connects Students and Companies to Solve Real-World Business Problems

In a Nutshell: Modern businesses need new hires to arrive on the job ready to contribute. With that in mind, the UC Davis Graduate School of Management gives MBA students the opportunity to develop the hands-on experience they need to hit the ground running. The school’s Integrated Management Project immerses student teams in a 10-week strategic program, tackling a partner company’s "real-world" business challenge. As part of the school's IMPACT curriculum, the required capstone... read more »

Yelp Empowers Local Retailers to Capitalize on Community Feedback with Tools that Boost Engagement and Revenue

Yelp Empowers Local Retailers to Capitalize on Community Feedback with Tools that Boost Engagement and Revenue

In a Nutshell: As consumers gain more control of the retail journey, they frequently turn to their peers for advice on everything from clothing to food. Yelp has capitalized on that consumer desire by allowing users to research and review local businesses — and the company has exploded in popularity since its founding in 2004. It has also become a destination for businesses to attract and convert customers through a mix of marketing and customer engagement tools. Once a business... read more »

Bowflex: A Fitness Empire Built on New Tech, Connected Consumers, and a Refined Sales Strategy

Bowflex: A Fitness Empire Built on New Tech, Connected Consumers, and a Refined Sales Strategy

In a Nutshell: Since 1986, Bowflex has offered an array of home-fitness solutions to inspire people to live healthier lives. The brand has never lost focus of its core passion -- understanding the challenges of sustaining a fitness routine and making that journey convenient and rewarding for a broad range of consumers. What's different about the Bowflex of today is that it has successfully leveraged modern technology — including social and mobile — to connect with customers and... read more »

Open Source Contributions Allow PrestaShop to Offer Localized E-Commerce Solutions for Emerging Markets Across the Globe

Open Source Contributions Allow PrestaShop to Offer Localized E-Commerce Solutions for Emerging Markets Across the Globe

In a Nutshell: PrestaShop has popularized open source e-commerce in Europe — a continent with multiple languages, currencies, and government regulations unique to each country. Cross-border commerce requires localized solutions, and PrestaShop’s open source platform allows developers to create plug-ins to serve smaller markets. The company has plans to continue its growth through a popular ambassador program and a fund that enables developers to create software in emerging... read more »

With 2.8M Direct Monthly Visits, DealsPlus Offers Retailers a Channel to Win New Customers

With 2.8M Direct Monthly Visits, DealsPlus Offers Retailers a Channel to Win New Customers

In a Nutshell: Retailers are attracted to DealsPlus because they can tap into the site's loyal community of shoppers who know DealsPlus is the place to go for great deals. More than 7 million users visit DealsPlus each month, with 40% of that being direct traffic to the site. These consumers may not be looking for a particular retailer or type of deal, but they're sure to be introduced to it if it's on DealsPlus. The massive direct traffic on DealsPlus means partnered retailers are... read more »

CarGurus — Disrupting the Auto Marketplace by Infusing Data into the Buying Process to Foster Trust and Transparency

CarGurus — Disrupting the Auto Marketplace by Infusing Data into the Buying Process to Foster Trust and Transparency

In a Nutshell: Online car ads, like old newspaper classifieds, often reveal only a model, year, price, and a few features. Seeing an opportunity to change that, CarGurus entered the space, using advanced technology to provide consumers with comprehensive data in all of its listings. Helping buyers not only find the right car, but make an informed, confident decision is CarGurus’ mission, and optimizing the consumer experience can also benefit dealers by putting their reputation, not... read more »

Built by Marketers for Marketers — Act-On’s Automation Platform Adapts and Responds to Customer Journeys in Real Time

Built by Marketers for Marketers — Act-On’s Automation Platform Adapts and Responds to Customer Journeys in Real Time

In a Nutshell: The Act-On marketing automation platform empowers marketers to create adaptive and personalized customer journeys, saving time and money with its all-inclusive suite of digital tools. Among its data-supported features are social media posting, A/B testing, robust campaign reporting, and automated email marketing. Built with intuitive design and supported by an extensive eLearning portal for users, Act-On is dedicated to helping marketers drive their businesses to... read more »

Appalachian Voices: Unifying Economic Development & Environmental Stewardship in a Recovering Region

Appalachian Voices: Unifying Economic Development & Environmental Stewardship in a Recovering Region

In a Nutshell: For more than 20 years, Appalachian Voices has advocated for healthy communities and environmental protections in Kentucky, North Carolina, Tennessee, Virginia, and West Virginia. The group helps preserve the region's unique natural heritage through efforts to curb mountaintop removal coal mining and other activities stemming from traditional energy production. And as the coal industry that Appalachian communities have relied on for generations continues to decline, the... read more »

Jimdo Makes Building an E-Commerce Website Easy with Its Drag-and-Drop Interface and Focus on Customer Support

Jimdo Makes Building an E-Commerce Website Easy with Its Drag-and-Drop Interface and Focus on Customer Support

In a Nutshell: When companies venture into the online marketplace, it requires planning for many of the challenges online sales present. From payments to promo codes to shipping, entrepreneurs typically spend a lot of resources on hiring developers to plan ahead for a site that is built to deal with each issue, while also considering aesthetics. Jimdo began with the belief that anyone should be able to build a website without any knowledge of HTML. Jimdo has three tiers for building... read more »

GS1 US Creates and Maintains Industry Standards in RFID Tagging to Improve Efficiency, Profitability, and Customer Satisfaction

GS1 US Creates and Maintains Industry Standards in RFID Tagging to Improve Efficiency, Profitability, and Customer Satisfaction

In a Nutshell: From the farms and manufacturing floors to the markets and stores where consumers shop, many products are radio-frequency ID (RFID) tagged and scanned at various points along the path from source to store. But disconnection along the supply chain often results in a lack of product visibility — and can even affect the consumer experience. GS1 US develops the standards that streamline the use of RFID technology to increase efficiency, sales, and customer... read more »