All articles tagged Businesses (page 7)

Built by Marketers for Marketers — Act-On’s Automation Platform Adapts and Responds to Customer Journeys in Real Time

Built by Marketers for Marketers — Act-On’s Automation Platform Adapts and Responds to Customer Journeys in Real Time

In a Nutshell: The Act-On marketing automation platform empowers marketers to create adaptive and personalized customer journeys, saving time and money with its all-inclusive suite of digital tools. Among its data-supported features are social media posting, A/B testing, robust campaign reporting, and automated email marketing. Built with intuitive design and supported by an extensive eLearning portal for users, Act-On is dedicated to helping marketers drive their businesses to... read more »

Appalachian Voices: Unifying Economic Development & Environmental Stewardship in a Recovering Region

Appalachian Voices: Unifying Economic Development & Environmental Stewardship in a Recovering Region

In a Nutshell: For more than 20 years, Appalachian Voices has advocated for healthy communities and environmental protections in Kentucky, North Carolina, Tennessee, Virginia, and West Virginia. The group helps preserve the region's unique natural heritage through efforts to curb mountaintop removal coal mining and other activities stemming from traditional energy production. And as the coal industry that Appalachian communities have relied on for generations continues to decline, the... read more »

Jimdo Makes Building an E-Commerce Website Easy with Its Drag-and-Drop Interface and Focus on Customer Support

Jimdo Makes Building an E-Commerce Website Easy with Its Drag-and-Drop Interface and Focus on Customer Support

In a Nutshell: When companies venture into the online marketplace, it requires planning for many of the challenges online sales present. From payments to promo codes to shipping, entrepreneurs typically spend a lot of resources on hiring developers to plan ahead for a site that is built to deal with each issue, while also considering aesthetics. Jimdo began with the belief that anyone should be able to build a website without any knowledge of HTML. Jimdo has three tiers for building... read more »

GS1 US Creates and Maintains Industry Standards in RFID Tagging to Improve Efficiency, Profitability, and Customer Satisfaction

GS1 US Creates and Maintains Industry Standards in RFID Tagging to Improve Efficiency, Profitability, and Customer Satisfaction

In a Nutshell: From the farms and manufacturing floors to the markets and stores where consumers shop, many products are radio-frequency ID (RFID) tagged and scanned at various points along the path from source to store. But disconnection along the supply chain often results in a lack of product visibility — and can even affect the consumer experience. GS1 US develops the standards that streamline the use of RFID technology to increase efficiency, sales, and customer... read more »

IRCE 2018: The Largest Must-Attend E-Commerce Event Boasts Actionable Content & Innovative Solutions to Retail Trends

IRCE 2018: The Largest Must-Attend E-Commerce Event Boasts Actionable Content & Innovative Solutions to Retail Trends

In a Nutshell: The line between in-store and online retail continues to blur as consumer demand for integrated, multi-channel shopping experiences drive retailers to restructure and restrategize — and leverage the latest technology to do so. That’s what the annual Internet Retailer Conference and Exhibition (IRCE) has helped brands solve for more than a decade. IRCE 2018, held at Chicago’s McCormick Place West from June 5–8, will bring the latest e-commerce industry insights... read more »

Brainshark Sales Enablement and Readiness Software Gives Companies the Tools to Train and Prepare Their Sales Force

Brainshark Sales Enablement and Readiness Software Gives Companies the Tools to Train and Prepare Their Sales Force

In a Nutshell: Modern organizations need a well-trained and prepared sales force with deep expertise on the latest products and services. Brainshark’s platform gives those companies a comprehensive tool to support sales enablement and readiness training programs. With Brainshark, companies create custom video content that salespeople — whether across the country or around the world — can access easily via browser or mobile app. The platform is designed for an on-the-go workforce... read more »

Driving E-Commerce: How ZipfWorks’ Innovative Platforms Create Connections Between Shoppers, Influencers, and Brands

Driving E-Commerce: How ZipfWorks’ Innovative Platforms Create Connections Between Shoppers, Influencers, and Brands

In a Nutshell: Retailers must find ways to adapt as consumers gravitate toward social shopping, personalized brand engagement, and influencer recommendations. Leveraging influencer marketing, especially, can help retailers keep and organically grow their audiences. ZipfWorks’ innovative social shopping platforms facilitate those partnerships. Through e-commerce communities — and the new influencer marketplace on Dealspotr — ZipfWorks helps shoppers, influencers, and merchants... read more »

Interbrand: Designing Retail Environments that Provide Meaningful Customer Experiences and Build Brand Loyalty

Interbrand: Designing Retail Environments that Provide Meaningful Customer Experiences and Build Brand Loyalty

In a Nutshell: To stand out in a competitive market, it’s always a good idea to have a thorough understanding of your customer. Understanding when it might be time for a brand redesign or how to go about doing it, however, is something that requires finesse. Founded in 1974, Interbrand is a consultancy that helps brands change their images using market research, strategic forecasts, and creative design. The agency helps global companies identify customer needs and bridge the gap... read more »

Couponbox: A Valuable Online Resource for Shoppers to Find Both Discounts and Money-Saving Advice in 10 Countries

Couponbox: A Valuable Online Resource for Shoppers to Find Both Discounts and Money-Saving Advice in 10 Countries

In a Nutshell: With online shopping more popular than ever, consumers have come to expect convenience and at-your-fingertips selection of products and services. But while online shopping may be gaining steam as the preferred method of shopping the time-honored tradition of searching for coupons and discounts to save money remains. Couponbox has emerged in the US, after successful ventures into other markets, as a valuable resource to help online shoppers find those savings. The... read more »

FreeConferenceCall.com Provides More Than 800K Businesses with Free, High-Quality Audio & Video Conferencing

FreeConferenceCall.com Provides More Than 800K Businesses with Free, High-Quality Audio & Video Conferencing

In a Nutshell: Telecommunication has come a long way since some of the first video-conferencing tools appeared in the 1990s, and one of the most disruptive innovations isn’t a tool or product — it is a service. Traditional conferencing services require carrier or organizer fees, but FreeConferenceCall.com, created by CEO David Erickson, runs on a business model that eliminates the fees while still offering high-quality conferencing services. FreeConferenceCall.com provides free... read more »