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Employment Screening Resources Takes the Risk Out of the Hiring Process so Companies Can Avoid Lost Profits and Lawsuits

By: Adam West, 10/19/2020

Retail managers often have to onboard staff quickly — especially during holiday seasons. Other small-business owners prefer to carefully add new hires as they expand their offices. But, for both, the hiring process can be a minefield. Interviews and references don’t always cut it, and some potentially fantastic hires may have red flags not picked up by current screening processes. Employment Screening Resources helps employers navigate both local and federal laws... read more »

Greater Phoenix Chamber of Commerce Encourages Business Growth, Workforce Development, and Community Collaboration

By: Matt Walker, 10/19/2020

Chambers of commerce are long-standing, trusted networking organizations, but their traditional roles are evolving to help business leaders adapt to changes in today’s commercial environment. The Greater Phoenix Chamber of Commerce (GPCC) is one of those modern organizations helping members address barriers to growth. The GPCC provides leadership training, promotion, legal advocacy, and economic development through the Phoenix Forward initiative and Workforce... read more »

IFS Field Service Management Software Helps Retail Service Partners Maximize Efficiency & Improve Customer Relationships

By: Ashley Fricker, 10/19/2020

IFS is a global enterprise resource planning (ERP) software provider that drives large-scale manufacturing and distribution, asset maintenance, and service management. IFS Field Service Management offers service organizations a platform to integrate asset and service delivery responsibilities with back-office functions including inventory, processing, billing, and more. The product's IoT functionality allows retailers to proactively manage assets and services to boost... read more »

Cornerstone OnDemand Foundation Helps Nonprofits Develop the Business Skills Needed to Fulfill Their Mission

By: Adam West, 10/19/2020

Nonprofit organizations, much like successful businesses, need effective professional development programs to cultivate leadership, a skilled workforce, and retain talent. But often, they don’t have the resources to launch and manage such a program in-house. The Cornerstone OnDemand Foundation leverages the technology of Cornerstone OnDemand, a leading workforce training and learning software platform, to provide free resources to disaster relief organizations,... read more »

Tableau Makes Modern Analytics Easy for Retailers to Understand Through Interactive Data Visualization Software

By: Matt Walker, 10/19/2020

Today, companies have access to billions of gigabytes of data, yet only 0.5% of it is ever analyzed. This information explosion has created both opportunities and challenges, especially in retail, where legacy systems and IT resources have hindered analysts from compiling, integrating, and acting on all that data. Tableau, an analytics platform based on principles of interactive visualization, provides an easy-to-use solution for organizations who want to dig deeper into... read more »

Neighbors Helping Neighbors: Food Lion Connects to Local Communities by Pledging to Donate 500M Meals by 2020

By: Ashley Fricker, 10/19/2020

In a Nutshell: Food Lion is in the business of keeping its customers supplied with food so it's only fitting its philanthropic focus would revolve around hunger relief in many of the food-insecure communities it serves. Demonstrating the grocery chain's commitment to social responsibility, the Food Lion Feeds™ program has a goal of donating 500 million meals by the end of 2020. The chain also donates millions of pounds of food annually through its Food Rescue Program, which takes... read more »

Part-Time Hobby to Full-Time Business: How Entrepreneur Jessica Bishop Cultivated a Wedding Planning Community

By: Ashley Fricker, 10/19/2020

Jessica Bishop, founder and editor of The Budget Savvy Bride, built a brand around helping couples on a budget plan and save for their weddings. By providing compelling content to a niche community, partnering with brands that align with her message, and being passionate about helping others, Jessica grew her site from a part-time hobby to a full-time, successful business. Jessica's reliance on a passion statement rather than a mission statement allowed her to stay the... read more »

How AliExpress Reached 100 Million Users and Supported Alibaba Group’s Globalized E-Commerce Strategy

By: Ashley Fricker, 10/19/2020

With 100 million users worldwide, AliExpress supports the globalization strategy of Alibaba Group, which is developing the infrastructure to make global e-commerce a reality. Alibaba Group is not only to bringing China to the world, but it is also bringing the world to China with the goal of serving 2 billion consumers and while supporting 10 million entrepreneurs. And AliExpress has plans to grow with Alibaba Group into the next century by providing a platform for... read more »

UC Davis Graduate School of Management Connects Students and Companies to Solve Real-World Business Problems

By: Adam West, 10/19/2020

Modern businesses need new hires to arrive on the job ready to contribute. With that in mind, the UC Davis Graduate School of Management gives MBA students the opportunity to develop the hands-on experience they need to hit the ground running. The school’s Integrated Management Project immerses student teams in a 10-week strategic program, tackling a partner company’s "real-world" business challenge. As part of the school's IMPACT curriculum, the required capstone... read more »

With 2.8M Direct Monthly Visits, DealsPlus Offers Retailers a Channel to Win New Customers

By: Matt Walker, 10/19/2020

In a Nutshell: Retailers are attracted to DealsPlus because they can tap into the site's loyal community of shoppers who know DealsPlus is the place to go for great deals. More than 7 million users visit DealsPlus each month, with 40% of that being direct traffic to the site. These consumers may not be looking for a particular retailer or type of deal, but they're sure to be introduced to it if it's on DealsPlus. The massive direct traffic on DealsPlus means partnered retailers are... read more »

CarGurus — Disrupting the Auto Marketplace by Infusing Data into the Buying Process to Foster Trust and Transparency

By: Adam West, 10/19/2020

Online car ads, like old newspaper classifieds, often reveal only a model, year, price, and a few features. Seeing an opportunity to change that, CarGurus entered the space, using advanced technology to provide consumers with comprehensive data in all of its listings. Helping buyers not only find the right car, but make an informed, confident decision is CarGurus’ mission, and optimizing the consumer experience can also benefit dealers by putting their reputation, not... read more »

GS1 US Creates and Maintains Industry Standards in RFID Tagging to Improve Efficiency, Profitability, and Customer Satisfaction

By: Matt Walker, 10/19/2020

From the farms and manufacturing floors to the markets and stores where consumers shop, many products are radio-frequency ID (RFID) tagged and scanned at various points along the path from source to store. But disconnection along the supply chain often results in a lack of product visibility — and can even affect the consumer experience. GS1 US develops the standards that streamline the use of RFID technology to increase efficiency, sales, and customer... read more »

Brainshark Sales Enablement and Readiness Software Gives Companies the Tools to Train and Prepare Their Sales Force

By: Adam West, 10/19/2020

Modern organizations need a well-trained and prepared sales force with deep expertise on the latest products and services. Brainshark’s platform gives those companies a comprehensive tool to support sales enablement and readiness training programs. With Brainshark, companies create custom video content that salespeople — whether across the country or around the world — can access easily via browser or mobile app. The platform is designed for an on-the-go workforce... read more »

Driving E-Commerce: How ZipfWorks’ Innovative Platforms Create Connections Between Shoppers, Influencers, and Brands

By: Ashley Fricker, 10/19/2020

Retailers must find ways to adapt as consumers gravitate toward social shopping, personalized brand engagement, and influencer recommendations. Leveraging influencer marketing, especially, can help retailers keep and organically grow their audiences. ZipfWorks’ innovative social shopping platforms facilitate those partnerships. Through e-commerce communities — and the new influencer marketplace on Dealspotr — ZipfWorks helps shoppers, influencers, and merchants... read more »

Inmatrix: Innovating the Branded Media Player with Software Solutions That Help Small Businesses Better Engage Consumers

By: Ashley Fricker, 10/19/2020

Small businesses know that engaging visuals tend to pique consumer interest most efficiently. That's why — to stay competitive in the digital age — they need to create and manage branded digital media at a price that’s within their budget. Founded in 2003, Inmatrix offers affordable digital signage solutions for businesses through Zoom Player and its control framework, Zoom Commander. For its development of Zoom Player and its deep integrations, user-friendly... read more »

Sheet Music Plus™ Goes Beyond Traditional Music Retailers with a Broad Selection of Titles and Resources for Any Talent Level

By: Adam West, 10/19/2020

In a Nutshell: Twenty years ago, students, teachers, and professionals in need of sheet music were limited to whatever was sitting on the shelves of their local music stores. Along came Sheet Music Plus, an online company that now sells more than 1 million printed sheet music titles and 250,000 digital downloads, giving musicians a nearly unlimited supply of new material. SMP Press and ArrangeMe, self-publishing platforms developed by Sheet Music Plus, were born out of a constant... read more »

WebHostingPad — A Hosting Partner That Makes It Easy for Small Businesses to Establish and Grow Their Online Presence

By: Matt Walker, 10/19/2020

In today’s e-commerce marketplace, even small businesses should have a website, yet many entrepreneurs lack the time, skills, or funds to build one. Since 2005, WebHostingPad has focused on providing simple, affordable, all-in-one web hosting solutions for small businesses. WebHostingPad's plans easily scale with upgrades and offer one-click WordPress installation, integration with Weebly's website builder, and numerous free e-commerce tools. All of these features help... read more »

4 Lessons on Driving Traffic & Brand Promotion From a 20-Year Legacy of Freebies on TheFreeSite.com

By: Lauren Keys, 10/19/2020

As the innovator of the first freebie-focused site on the web, Marc McDonald has 20 years of online marketing experience providing people with free samples he posts on his website, TheFreeSite.com. He knows the value freebies can reap for companies looking to promote their brands and how freebies drive traffic to their sites. We recently got the opportunity to sit down with Marc, who was generous enough to share four lessons he’s learned over the past two decades... read more »

Actual Tools: Simplifying Multiple-Monitor Windows Environments for Businesses to Boost Employee Productivity

By: Ashley Fricker, 10/19/2020

Businesses will do just about anything to boost productivity, but many don't bother to improve the small details that can add up to significant gains in production. Multiple-monitor setups have become commonplace at corporate Windows workstations, and Actual Tools designs solutions to help workers move even faster. Users can bring hidden window controls up front with Actual Window Manager — and take advantage of customized controls — to enhance efficiency and to... read more »

Cariloha’s Bamboo-Based Apparel and Home Goods Connect with Today’s Aspirational Consumers, Driving Physical Store Expansion

By: Adam West, 10/19/2020

By transforming sustainable bamboo fiber into soft viscose fabric, Cariloha produces an eco-friendly line of luxe apparel, bedding, and bath goods that align with aspirational lifestyles. The bamboo-based viscose wicks away moisture and is noticeably cooler and more comfortable than conventional fabrics like cotton. In Cariloha stores across the country, customers are given an opportunity to directly compare its viscose with that of other fabrics in carefully tuned store... read more »

StatCounter Delivers Actionable Insights By Making Website Analytics Easy and the User Experience Intuitive

By: Ashley Fricker, 10/14/2020

In the current landscape of analytics platforms that provide an overload of information, StatCounter stands out by providing its users with an uncomplicated view of the most relevant and actionable information. As a 16-year-old web designer, Aodhan Cullen invented StatCounter to help his small-business clients gauge ROI. Now serving more than 2.5 million active sites and capturing 15 billion pageviews a month, StatCounter helps e-commerce retailers understand their... read more »

Memorable Marketing Through Music — Free Music Archive Provides Artists and Brands a Mutually Beneficial Platform

By: Adam West, 10/19/2020

In a Nutshell: Music and marketing go hand in hand thanks to music’s proven ability to drive emotional responses and create lasting memories for consumers. Popular artists have received big paychecks for licensing major brands to use their work in commercials, but some brands don't have it in their budget to drop six or seven figures on a commercial. For brands that want to create a similar effect on potential customers, the Free Music Archive can be a valuable resource. About 98%... read more »

BigCommerce: Our Editor’s Choice for Scalable E-Commerce Software

By: Adam West, 10/19/2020

From small businesses to enterprise-level corporations, BigCommerce has built an e-commerce platform that fosters growth for all of its clients. BigCommerce excels for retailers by loading pages fast, offering designs to handle high-volume traffic, and ensuring the shopping experience is seamless. Because of the adaptable and efficient platform it offers, BigCommerce is our Editor’s Choice for Scalable E-Commerce Software. Whether it’s a small business or an... read more »

Columbia University’s Center for Decision Sciences Gives Retailers Valuable Insights into What Drives Consumer Spending Habits

By: Adam West, 10/19/2020

Retailers use every available tool to survive in today’s competitive marketplace. However, if they don’t understand their customers, all of those tools may be worthless. The Columbia Business School Center for Decision Sciences provides organizations with a clearer picture of consumers by unearthing insight into what drives purchasing decisions. The CDS uses a cognitive approach to the psychology that influences consumer behavior and informs decisions, which means... read more »

How CJ Affiliate Leverages Conversant’s Data to Help Retailers Drive Better Returns Through Affiliate Marketing

By: Ashley Fricker, 10/19/2020

An increasing number of retailers and publishers are looking to affiliate marketing as a more trackable, performance-based channel for maximizing consumer engagement. As the world’s largest affiliate marketing network, CJ Affiliate by Conversant fosters connections between advertisers and publishers, enabling them to build mutually beneficial partnerships. The platform's interface provides tools for versatile account management, consumer insight measurement with... read more »

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