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Brainshark Sales Enablement and Readiness Software Gives Companies the Tools to Train and Prepare Their Sales Force

By: Adam West, 10/16/2018

In a Nutshell: Modern organizations need a well-trained and prepared sales force with deep expertise on the latest products and services. Brainshark’s platform gives those companies a comprehensive tool to support sales enablement and readiness training programs. With Brainshark, companies create custom video content that salespeople — whether across the country or around the world — can access easily via browser or mobile app. The platform is designed for an on-the-go workforce... read more »

Driving E-Commerce: How ZipfWorks’ Innovative Platforms Create Connections Between Shoppers, Influencers, and Brands

By: Ashley Dull, 10/16/2018

In a Nutshell: Retailers must find ways to adapt as consumers gravitate toward social shopping, personalized brand engagement, and influencer recommendations. Leveraging influencer marketing, especially, can help retailers keep and organically grow their audiences. ZipfWorks’ innovative social shopping platforms facilitate those partnerships. Through e-commerce communities — and the new influencer marketplace on Dealspotr — ZipfWorks helps shoppers, influencers, and merchants... read more »

Inmatrix: Innovating the Branded Media Player with Software Solutions That Help Small Businesses Better Engage Consumers

By: Ashley Dull, 10/14/2018

In a Nutshell: Small businesses know that engaging visuals tend to pique consumer interest most efficiently. That's why — to stay competitive in the digital age — they need to create and manage branded digital media at a price that’s within their budget. Founded in 2003, Inmatrix offers affordable digital signage solutions for businesses through Zoom Player and its control framework, Zoom Commander. For its development of Zoom Player and its deep integrations, user-friendly... read more »

Sheet Music Plus™ Goes Beyond Traditional Music Retailers with a Broad Selection of Titles and Resources for Any Talent Level

By: Adam West, 10/14/2018

In a Nutshell: Twenty years ago, students, teachers, and professionals in need of sheet music were limited to whatever was sitting on the shelves of their local music stores. Along came Sheet Music Plus, an online company that now sells more than 1 million printed sheet music titles and 250,000 digital downloads, giving musicians a nearly unlimited supply of new material. SMP Press and ArrangeMe, self-publishing platforms developed by Sheet Music Plus, were born out of a constant... read more »

WebHostingPad — A Hosting Partner That Makes It Easy for Small Businesses to Establish and Grow Their Online Presence

By: Matt Walker, 10/12/2018

In a Nutshell: In today’s e-commerce marketplace, even small businesses should have a website, yet many entrepreneurs lack the time, skills, or funds to build one. Since 2005, WebHostingPad has focused on providing simple, affordable, all-in-one web hosting solutions for small businesses. WebHostingPad's plans easily scale with upgrades and offer one-click WordPress installation, integration with Weebly's website builder, and numerous free e-commerce tools. All of these features help... read more »

4 Lessons on Driving Traffic & Brand Promotion From a 20-Year Legacy of Freebies on TheFreeSite.com

By: Lauren Keys, 10/12/2018

In a Nutshell: As the innovator of the first freebie-focused site on the web, Marc McDonald has 20 years of online marketing experience providing people with free samples he posts on his website, TheFreeSite.com. He knows the value freebies can reap for companies looking to promote their brands and how freebies drive traffic to their sites. We recently got the opportunity to sit down with Marc, who was generous enough to share four lessons he’s learned over the past two decades... read more »

Actual Tools: Simplifying Multiple-Monitor Windows Environments for Businesses to Boost Employee Productivity

By: Ashley Dull, 10/11/2018

In a Nutshell: Businesses will do just about anything to boost productivity, but many don't bother to improve the small details that can add up to significant gains in production. Multiple-monitor setups have become commonplace at corporate Windows workstations, and Actual Tools designs solutions to help workers move even faster. Users can bring hidden window controls up front with Actual Window Manager — and take advantage of customized controls — to enhance efficiency and to... read more »

Cariloha’s Bamboo-Based Apparel and Home Goods Connect with Today’s Aspirational Consumers, Driving Physical Store Expansion

By: Adam West, 10/11/2018

In a Nutshell: By transforming sustainable bamboo fiber into soft viscose fabric, Cariloha produces an eco-friendly line of luxe apparel, bedding, and bath goods that align with aspirational lifestyles. The bamboo-based viscose wicks away moisture and is noticeably cooler and more comfortable than conventional fabrics like cotton. In Cariloha stores across the country, customers are given an opportunity to directly compare its viscose with that of other fabrics in carefully tuned store... read more »

StatCounter Delivers Actionable Insights By Making Website Analytics Easy and the User Experience Intuitive

By: Ashley Dull, 10/11/2018

In a Nutshell: In the current landscape of analytics platforms that provide an overload of information, StatCounter stands out by providing its users with an uncomplicated view of the most relevant and actionable information. As a 16-year-old web designer, Aodhan Cullen invented StatCounter to help his small-business clients gauge ROI. Now serving more than 2.5 million active sites and capturing 15 billion pageviews a month, StatCounter helps e-commerce retailers understand their... read more »

Memorable Marketing Through Music — Free Music Archive Provides Artists and Brands a Mutually Beneficial Platform

By: Adam West, 10/10/2018

In a Nutshell: Music and marketing go hand in hand thanks to music’s proven ability to drive emotional responses and create lasting memories for consumers. Popular artists have received big paychecks for licensing major brands to use their work in commercials, but some brands don't have it in their budget to drop six or seven figures on a commercial. For brands that want to create a similar effect on potential customers, the Free Music Archive can be a valuable resource. About 98%... read more »

BigCommerce: Our Editor’s Choice for Scalable E-Commerce Software

By: Adam West, 10/10/2018

In a Nutshell: From small businesses to enterprise-level corporations, BigCommerce has built an e-commerce platform that fosters growth for all of its clients. BigCommerce excels for retailers by loading pages fast, offering designs to handle high-volume traffic, and ensuring the shopping experience is seamless. Because of the adaptable and efficient platform it offers, BigCommerce is our Editor’s Choice for Scalable E-Commerce Software. Whether it’s a small business or an... read more »

Columbia University’s Center for Decision Sciences Gives Retailers Valuable Insights into What Drives Consumer Spending Habits

By: Adam West, 10/9/2018

In a Nutshell: Retailers use every available tool to survive in today’s competitive marketplace. However, if they don’t understand their customers, all of those tools may be worthless. The Columbia Business School Center for Decision Sciences provides organizations with a clearer picture of consumers by unearthing insight into what drives purchasing decisions. The CDS uses a cognitive approach to the psychology that influences consumer behavior and informs decisions, which means... read more »

How CJ Affiliate Leverages Conversant’s Data to Help Retailers Drive Better Returns Through Affiliate Marketing

By: Ashley Dull, 10/9/2018

In a Nutshell: An increasing number of retailers and publishers are looking to affiliate marketing as a more trackable, performance-based channel for maximizing consumer engagement. As the world’s largest affiliate marketing network, CJ Affiliate by Conversant fosters connections between advertisers and publishers, enabling them to build mutually beneficial partnerships. The platform's interface provides tools for versatile account management, consumer insight measurement with... read more »

IsoBuster Helps Recover the Critical Customer Data Small Businesses Need to Compete

By: Adam West, 10/9/2018

In a Nutshell: Digital data is often the most valuable property that small business owners possess. But backing up that data is often far down the list of priorities due to the time and money it can involve. IsoBuster makes it easy and affordable for entrepreneurs to implement a data recovery plan with products that have a proven track record of success. IsoBuster software is designed to give small business owners peace of mind that invaluable data won’t be lost due to equipment or... read more »

Putting Customers First, CustomInk Helps Businesses Stand Out with a Selection of Customizable Products & Design Templates

By: Adam West, 10/9/2018

In a Nutshell: By putting customer needs at the forefront since 2000, CustomInk has made ordering custom T-shirts and apparel an enjoyable process. The company’s online Design Lab features hundreds of fonts and thousands of templates and pieces of art that make creating a business logo or unique design an easy, intuitive experience for users. More established companies with pre-existing logos can upload them to the platform and have items branded to make their businesses stand out.... read more »

DYNALOG: How Catalogs.com Brought Print into the Digital Age Through Its Innovative Product Showcase & Marketing Platform

By: Ashley Dull, 10/9/2018

In a Nutshell: Many retailers have phased out print catalogs in favor of websites and mobile marketing during the digital transformation. But statistics show that consumers still look to catalogs for brand recognition and to guide online purchases. Catalogs.com, a shopping portal for print catalogs founded in 1996, innovated DYNALOG technology in 2015 to digitally augment the catalog experience for consumers. DYNALOG integrates the engagement of a catalog with the immediacy of digital... read more »

A Culture of Service: VoIP Supply Earns Our Editors’ Choice Award™ for Its Comprehensive Telephony Marketplace

By: Brittney Mayer, 10/5/2018

In a Nutshell: Many businesses turning to modern technologies for voice communications need help making the switch from landlines to voice over IP (VoIP). As a massive marketplace for voice hardware and solutions, VoIP Supply helps companies identify and order the products and services they need — all in one place. VoIP Supply also promotes a culture of sustainability and service — for both customer and community — that differentiates it in the VoIP space. For its commitment to... read more »

FortiPresence by Fortinet® Earns Our Editor’s Choice Award™ for Its Wifi Analytics and Engagement Solutions

By: Ashley Dull, 10/3/2018

In a Nutshell: Customers have come to expect free wifi during the in-store shopping experience. And while it satisfies a consumer expectation, guest wifi also offers an opportunity to gain unprecedented insights into traffic flow and customer behavior. FortiPresence, developed by global network security leader Fortinet, allows companies to collect and analyze wifi data securely. The platform supplies businesses with actionable information about in-store traffic and conversions and is... read more »

16 Best Short-Term Loans for Bad Credit in 2022

By: Adam West, 10/2/2018

Finding a decent loan with bad credit can feel a lot like searching for the proverbial needle in a haystack — in the dark. With a candle. Sure, you need the light, but you could set the whole thing on fire with one wrong move. Indeed, the struggle to find a loan with poor credit is two-fold; simply finding a loan can be tough, but the real trick is finding a loan that won't be so expensive that it puts you in more financial trouble. For short-term loans for bad credit, the right... read more »

12 Guaranteed Installment Loans for Bad Credit

By: Brittney Mayer, 8/3/2018

It often feels as though we live in a litigious society, one in which few lawsuits are considered frivolous and any perceived slight can be addressed in a court of law. As a result, certain terms and phrases have become practically too dangerous to wield. For example, few financial services companies will dare to use the term "guarantee" for, well, anything. There really are no guarantees in finance, and claiming to guarantee anything, like approval for a credit product, is simply... read more »

How to Bypass the Hurdles of Traditional Business Lending with Fundera

By: Ray FitzGerald, 7/23/2018

In a Nutshell: Small business owners know their life’s work is anything but small. Even the smallest of startups require countless hours of work each week to progress and spur the growth needed to maintain an upward trajectory. Aside from the hours, small businesses also need regular access to capital, which is traditionally hard to find through banks unless the business has a long, successful track record. Since 2013, the Fundera lending marketplace has helped more than 10,000 SMB... read more »

MBO Partners Connects a Thriving Network of Independent Workers & Large Enterprises

By: Ashley Dull, 6/4/2018

In a Nutshell: In a job market trending heavily toward independent contracting and freelancing, it can be difficult for workers to find premium job opportunities, and large enterprises can struggle to procure the on-demand talent they need. MBO Partners’ online talent-sourcing platform for independent professionals, MBO Connect®, helps each side efficiently engage the other. Beyond connecting talent with opportunities, MBO Partners assists in the day-to-day running of independent... read more »

How Abacus Streamlines Expense Reporting Through Real-Time Insights into Employee Spending

By: Ray FitzGerald, 5/25/2018

In a Nutshell: Expense reports help companies keep track of costs, but processing these reports incurs its own expenses in terms of time, money, and frustration. Abacus presents a fresh, innovative approach to expense reporting by eliminating traditional reports and allowing employees to submit real-time expenses that trigger ACH reimbursements once approved. This eases the workload on employees as well as on finance teams, who get instant insights into employee spending and can use... read more »

Online Lender OnDeck’s Dynamic Funding Options Innovate the Way Small Businesses Raise Capital

By: Ray FitzGerald, 5/23/2018

In a Nutshell: Small businesses make up more than 99% of US employer firms. These 28.8 million companies employ a majority of the American workforce and help support the economy in good times and bad. Still, many of these businesses have difficulty obtaining loans for the working capital they need to remain operational. OnDeck, the largest online small business lender in the US, offers term loans and lines of credit with application requirements that are easier than those at... read more »

18 Best Credit Cards for Business Expenses in 2022

By: Ashley Dull, 5/18/2018

Finding the best credit cards for business expenses is essential if -- as a business owner -- you want to do everything you can to maximize your bottom line by earning rewards. That's because running a business is expensive. No matter the size of your venture, you likely have some sort of overhead, even if it's only web hosting and internet costs. And as your business grows, so, too, will those ever-present expenses. With a good rewards credit card, however, you can get a little more... read more »

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