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Thursday, August 6, 2020

All articles tagged Businesses (page 12)

Building a Personal Brand — How Giving Her Audience a Window into Her Life Made Dooce.com’s Heather Armstrong One of the Web’s Most Influential Bloggers

Building a Personal Brand — How Giving Her Audience a Window into Her Life Made Dooce.com’s Heather Armstrong One of the Web’s Most Influential Bloggers

In a Nutshell: Recognized as one of America's most influential bloggers, Heather Armstrong has built her personal brand by giving readers a glimpse into her family life on Dooce.com. Heather's wit and honesty led to a loyal following, and she's learned to wade through the negativity to find constructive criticism that allows her to better serve her readership. While she’s not writing as much these days, the exposure from Dooce has led Heather to new career opportunities that allow... read more »

Touch of Modern™ Keeps Male Tastemakers Coming Back with Hundreds of Carefully Curated Products and Daily Sales

Touch of Modern™ Keeps Male Tastemakers Coming Back with Hundreds of Carefully Curated Products and Daily Sales

The Crunch: By bringing hundreds of carefully curated products and promotions to its audience every day, Touch of Modern has quickly grown into a premier shopping destination for millions of male millennials interested in lifestyle merchandise emphasizing innovative design and technology. Since its founding in 2012, the site has partnered with more than 3,200 creators, distributors, and manufacturers of new and unique products, handling everything from presentation and marketing to... read more »

Kronos Earns Our Editor’s Choice Award™ for Workforce Management Software

Kronos Earns Our Editor’s Choice Award™ for Workforce Management Software

In a Nutshell: Despite a spike in e-commerce, the brick-and-mortar experience is still preferred by many customers. So keeping store associates engaged is a top priority to ensure a delightful in-store experience. Kronos offers a complete workforce management platform that helps reduce the friction between employee and employer, fostering loyalty and improving performance. By using Kronos, a business can schedule and track payroll more efficiently. For its robust platform that helps... read more »

WebHostingPad — A Hosting Partner That Makes It Easy for Small Businesses to Establish and Grow Their Online Presence

WebHostingPad — A Hosting Partner That Makes It Easy for Small Businesses to Establish and Grow Their Online Presence

In a Nutshell: In today’s e-commerce marketplace, even small businesses should have a website, yet many entrepreneurs lack the time, skills, or funds to build one. Since 2005, WebHostingPad has focused on providing simple, affordable, all-in-one web hosting solutions for small businesses. WebHostingPad's plans easily scale with upgrades and offer one-click WordPress installation, integration with Weebly's website builder, and numerous free e-commerce tools. All of these features help... read more »

4 Lessons on Driving Traffic & Brand Promotion From a 20-Year Legacy of Freebies on TheFreeSite.com

4 Lessons on Driving Traffic & Brand Promotion From a 20-Year Legacy of Freebies on TheFreeSite.com

In a Nutshell: As the innovator of the first freebie-focused site on the web, Marc McDonald has 20 years of online marketing experience providing people with free samples he posts on his website, TheFreeSite.com. He knows the value freebies can reap for companies looking to promote their brands and how freebies drive traffic to their sites. We recently got the opportunity to sit down with Marc, who was generous enough to share four lessons he’s learned over the past two decades... read more »

iContact Personalizes Email Marketing with Automation Integrations and a Dedicated Customer Service Team

iContact Personalizes Email Marketing with Automation Integrations and a Dedicated Customer Service Team

In a Nutshell: Many email marketing automation companies rely heavily on self-service or a knowledge base to do most of their customer support legwork, which can lead to a bit of a disconnect. But that personal connection is vital for businesses — especially SMBs — which is why iContact is highly focused on providing customized and robust service along with a state-of-the-art email marketing platform. Through iContact Pro, a company can automate emails, create responsive... read more »

Esri: A Mapping Platform That Layers Your Market Data with Geographic Records to Determine Areas for Expansion

Esri: A Mapping Platform That Layers Your Market Data with Geographic Records to Determine Areas for Expansion

In a Nutshell: For retailers looking to expand, selecting a new store location can be a high-stakes proposition because of the questions surrounding ROI. With Esri, a business can look at data spatially, using geographic information layered with customer data to pinpoint locations with a sustainable presence of target consumers nearby. That data can also be used to quickly evaluate a property that is brought to a retailer by an outside party. Esri makes it possible for businesses to... read more »

GoodGuide Helps Health-Conscious Consumers Make Informed Decisions by Rating Products From Food to Personal Care Items

GoodGuide Helps Health-Conscious Consumers Make Informed Decisions by Rating Products From Food to Personal Care Items

In a Nutshell: By rating the health effects of a product's ingredients, GoodGuide helps consumers make informed decisions about what they buy. Each product undergoes a scientific review and is investigated thoroughly to ensure the rating reflects concerns about any specific components. Retailers can submit items to be evaluated at no cost, making GoodGuide an accessible way to demonstrate transparency to health-conscious consumers. In addition to its web database of ratings, GoodGuide... read more »

Know What’s Next: WGSN Facilitates Fashion Trendsetting with Advanced Analytics and an International Network of Experts

Know What’s Next: WGSN Facilitates Fashion Trendsetting with Advanced Analytics and an International Network of Experts

In a Nutshell: Treasured by fashion industry professionals, the World Global Style Network (WGSN) has a lengthy track record of validating style decisions. The company employs more than 200 experts who are spread out across the world, and pay close attention to emerging trends in the fashion world. The knowledge base that emerges from this fashion full-court press is what WGSN uses to keep retail executives, designers, and merchandisers two years ahead of schedule so they always know... read more »

Actual Tools: Simplifying Multiple-Monitor Windows Environments for Businesses to Boost Employee Productivity

Actual Tools: Simplifying Multiple-Monitor Windows Environments for Businesses to Boost Employee Productivity

In a Nutshell: Businesses will do just about anything to boost productivity, but many don't bother to improve the small details that can add up to significant gains in production. Multiple-monitor setups have become commonplace at corporate Windows workstations, and Actual Tools designs solutions to help workers move even faster. Users can bring hidden window controls up front with Actual Window Manager — and take advantage of customized controls — to enhance efficiency and to... read more »