In a Nutshell: Payments systems have evolved rapidly in the digital age, and banks and other financial services companies have had to utilize multiple legacy systems from various companies to keep up with demand and preference. Modo helps companies with technology that allows for interoperability between multiple payments systems. The company currently focuses on, pay-outs, pay-ins, and checkouts for financial services institutions. It maintains high security standards through its tokenization, encryption, and cryptography methods. With plans to help companies optimize decline rates and approvals, Modo seeks to bolster its role as a payments plumber that provides the pipes to facilitate the use of multiple payment systems.
From his vantage point in the traditional payments processing world, Bruce Parker watched the birth of the modern payments industry as digital technology exploded in the early 2000s.
For decades, cash, checks, and credit cards had essentially been the only payment methods for individual consumers, businesses, and banks. The system could be slow, but in the pre-digital dark age, it was just the norm.
Nobody knew what payment possibilities lie ahead. But Parker had an inkling that mobile technology would be making a big impact in the payments industry.
After investing more than a year of time and energy studying the mobile issue for his employer, the company never bothered to listen to the results of the project, Parker told The Dallas Morning News. In 2010, Parker quit his job with the traditional payments processor and launched his own company, Modo. Parker said his original idea was to help brands develop their own payment apps.
After honing Modo’s technology and looking for a niche in the mobile payments world for several years, Parker told The Dallas Morning News he realized his company needed to pivot. Modo eliminated the consumer-facing element from its product and used its proprietary COIN technology to re-shape its product to become a payments plumber of sorts by providing the pipes to facilitate the use of multiple payment systems.
As the payments industry evolved, banks and other players in the financial services industry were overburdened with multiple payment systems serving various purposes and audiences. Additionally, the institutions were managing their own legacy systems and trying to make all of these processes interact with one another in an effective way.
Modo helps solve these challenges by providing a “cloud-based utility that works with banks, networks, eCommerce players, processors, and their partners to enable interoperability between payment systems.”
Brian Billingsley, Modo’s Chief Revenue Officer, said this means a bank or other institution can use multiple payments systems, like PayPal, China’s Alipay, and ApplePay, and Modo will handle the behind-the-scenes business of making sure money is transferred safely and securely between systems and parties as needed.
Reducing Friction Between Payments Systems Through Interoperability, Not Integration
Many companies in the finance industry are attempting to solve the problem of multiple payment systems and services through integration, but Billingsley said that’s not the solution. Piecing together multiple integration methods is not the right path to innovation.
Integrations also require multiple updates, incur high costs, and demand significant effort just to keep the system functioning.
Billingsley said, rather than integration, the idea behind Modo is interoperability.
“We created this model intended for mobile use, but when that didn’t take off we realized that we still had this great interoperability platform that allowed you to interoperate very disparate payment systems that don’t normally talk to each other, like loyalty programs, credit cards, debit cards, or wallets like PayPal,” he said.
According to the Modo website, interoperability allows for:
- Secure control over the access and use of payment data, even when exchanging it with partners
- Single point of connection for payment data exchange which accelerates time to market, scalability, and partner flexibility
- Insulation from change in partner requirements as Modo handles it all
- Increased partner choice as Modo provides more endpoints and becomes the broadest payments utility to connect payment systems
- Total control of funds as Modo is a technology solution, not a financial service provider, and does not hold or move money
“We very much view ourselves as a utility,” Billingsley said. “We’re a marketplace that allows banks and other financial services players to gain access from a technological perspective to these various networks and endpoints to make it very easy to work with them but still get to compete on the basis of being a bank or a processor.”
Modo’s Primary Services Include Pay-Outs, Pay-Ins, and Checkouts for Financial Institutions
The three main areas Modo currently focuses on are checkouts, pay-outs, and pay-ins, Billingsley said.
“The pay-outs area is one we’ve done really specifically for banks,” he said. “Our partners like Bank of America and Deutsche Bank are very large corporate banking businesses that need to move money all over the world, whether it’s for the gig economy, paying out developers, insurance companies, or whatever it may be.”
Although those large institutions are very sophisticated in moving money and managing accounts on a global scale, Billingsley said the problem is that consumers no longer want a paper check, or consumers in various regions may prefer any number of mobile wallets through which to receive funds.
Modo helps these financial institutions disburse funds globally to any endpoint or system that clients need.
“We’re not a FinTech — we’re a platform,” Billingsley said. “We don’t hold switch-and-move money. We’re a really sophisticated series of pipes that can connect the big banks and merchants quickly, easily, and securely to all these different endpoints.”
And pay-ins are just the reverse of pay-outs, he said. Instead of money going out to small businesses or consumers, pay-ins are money coming in. A large corporate institution needs to collect funds — whether it’s through bill pay or services rendered — and consumers don’t have cash or prefer not to pay with cash, so they want to pay with a service like PayPal or Alipay, he said.
“The third area — checkouts — is one where we’ve really been focusing a lot of efforts recently, and we’re very excited about it,” Billingsley said.
Merchants want to turn on new payment methods, credit options, or digital wallets, he said. And Modo offers a tool that can turn any payment method into a card on the backend — a simple widget that a product manager could put on his or her company’s website to test out and see if it’s right for that company.
“They can learn whether Alipay is a good payment method for domestic Chinese consumers who are shopping in the U.S., for example,” Billingsley said. “They can treat is just like a card for repudiation, chargebacks, all that fun stuff.”
Ultimately, Modo allows acquirers, processors, and payment providers to combine multiple payment tools and funding sources into one seamless checkout experience that reduces friction that often exists for the consumer.
Prioritizing Data Security with Methods That Include Tokenization, Encryption, and Cryptography
With the occasional headline story about a big corporation being hacked for consumer data, merchants and consumers today are rightly concerned about who is handling their data, and what security methods companies are implementing.
“With great payments power comes great security responsibilities,” according to the Modo website. “We can easily manage payments data between systems without compromising on security because security is imperative to creating the best solutions and products possible for your customers.”
Modo’s security model includes the cloud-based Hardware Security Modules (HSM), which are considered the gold standard for sensitive data and keys, and they form the foundation of the company’s encryption and cryptographic functions.
“HSMs will literally explode if you try to tamper with them so that all the secrets are burned up in the box,” according to the website. “Think Mission Impossible.”
The company encrypts sensitive data at three different stages of its process: in-flight, at-rest, and during authentication.
Finally, Modo also employs a variety of options for tokenization, which is assigning alternate identifiers to refer to sensitive information, according to the website. With the choice of native tokenization, non-routable tokenization, and routable tokenization, companies don’t have to change the tokenization strategy they prefer.
“The way we implemented our security allows for security module interoperability,” according to Modo. “Most solutions build to one version of a specific HSM which may or may not meet your requirements. With CryptoProxy, we can swap out one in place of the other instead of having to make changes across many systems to change the security module.”
“Modo is really leading the way from a security perspective,” Billingsley said. “It’s a great bank-grade security, cloud-based interoperability platform.”
Focusing on Merchants’ Needs for Handling Declines and Optimizing Approvals
As new payment systems continue to pop up and more financial services companies realize the need to streamline their processes to allow systems to work together efficiently, Modo’s value as a payments plumber has become ever more evident.
Billingsley said Modo plans to continue to refine its current services, and it will also be turning its efforts toward optimization services for merchants with a new checkout product in the near future.
“I like to think of it like a next-generation switch in the cloud,” Billingsley said. “We’ll be able to work with merchants and partners to optimize their payments acceptance and decrease declines.”